Expert View: Taming the Wild West of AR

Why AR will require permissions in the future

By Caspar Thykler, Co-founder and CEO of Zappar

At the moment, we are experiencing the ‘Wild West’ of augmented reality (AR). Companies all around the world are experimenting with the technology, finding new ways to engage audiences. Almost anything goes. And as a relatively young industry, new practices and techniques are being found by developers and producers each week. For example, we’ve found that people stepping into a virtual world boost their engagement. Or if it is linked to…