How We Need Creativity to Power Technology

We hear a lot about the digital skills gap and the need to get more kids interested in STEM (Science, Technology, Engineering and Mathematics). I’m all for that. But there’s a missing link in that line of thought, which more people are starting to notice. We should be encouraging STEAM — in other words adding “Art’ (in its broadest sense) to that list because creativity is an essential ingredient of technological innovation. And like any other skill, it needs to be taught, developed and encouraged from an early age and throughout our lives.

In this Huffington Post article I talk to Creative Director Chris Waind from Canadian start-up Finger Food Studios about how designers and other professionals in the technology industry need to develop diverse skil-sets and embrace divergent thinking, and what he looks for when recruiting his own creative tech talent.

Originally published at Alice Bonasio.