Madame Tussauds is using Augmented Reality to bring its iconic wax figures to life.
For those of us who have always yearned for a time machine so we could experience the most amazing moments in history, immersive technologies are really stepping up to the plate, providing the closest we can get to that without actually cracking the whole space time continuum conundrum.
Visitors use devices created by ArtGlass, which give them the ability to explore the lives of Hollywood A-Listers, iconic political leaders and historical game-changers through rich 360-degree visuals, personal narrations, and sounds layered all around them.
Guests Interact with Legendary Celebrities and Famous Figures on an Explorative 360-Degree Immersive Adventure.The AR experience brings life to some of the most pivotal moments in US history allowing guests to do everything from suiting up to go into space and relive the moon landing with Buzz Aldrin and Neil Armstrong to experiencing the energy from the crowd on the National Mall as Dr. Martin Luther King, Jr. gave his “I Have a Dream” speech.
“People come to Washington, D.C. in search of a direct and dynamic connection to our Nation’s past. This AR experience will make history and culture real and engaging, which is why we are so excited about this partnership,” said ARtGlass founder and CEO Greg Werkheiser. “While some attractions have experimented with AR on handheld smartphones, Madame Tussauds DC is embracing the more immersive and hands-free smartglass technology.”
ALIVE IN AR is included in every walk-up and online admissions ticket, and the museum hopes that schools will also opt to include it in their tours, as the AR greatly adds to the educational aspect of the experience for students.