It’s None of My Business — Or Is It?

The Lush Summit in London was a celebration of their activist ethos, but it also turns out they have a thing or three to teach companies about business, and tech.

“You don’t seem to realize what business you’re in. You’re not in the burger business, you’re in the real estate business. You build an empire by owning the land. What you ought to be doing is owning the land upon which that burger is cooked.” Harry J. Sonneborn in The Founder (2016).

The Lush Summit 2018 was a slightly chaotic whirlwind of vegan doughnuts, argan oil and papier-mâché, but make no mistake the people at Lush know exactly what business they are in: activism.

As CDO Jack Constantine put it, “We are a company of activists who make cosmetics”.

Yes, this sounds like a carefully crafted PR line, but as it turns out it’s true. Every year, Lush donates hundreds of thousands of pounds towards a number of causes from close to home subjects such as animal testing to more far reaching…