Less Camera, More Action: Exploring Hollywood in Virtual Reality

The world and his wife are jumping on the VR bandwagon, and that means we’re seeing a lot more interesting content emerging every day. Much of this is 360 video, which is the easiest to produce, but also the most limited in terms of interaction — you can look around the scene presented to you, but you can’t actually influence how the action unfolds.

To keep users engaged and enjoying that content for longer, building more interactivity into those experiences is key. That’s what Virtual Reality production company YouVisit is doing in partnership with West Hollywood visitors bureau.

“Unlike traditional 360-degree videos that simply show a location, we give viewers the power to choose their own path and explore the areas they are interested in,” explains Abi Mandelbaum, CEO and cofounder of YouVisit

The West Hollywood Experience takes viewers beyond 360 video and turns the city into an interactive playground, enabling you to choose which paths you explore, and which locals you talk to.

“In the past, West Hollywood has fallen victim to stereotypes about what the city is like and the types of…