Mixed Reality Means Business

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy.

In the recently published survey conducted in partnership between Microsoft and the Harvard Business Review Analytic Services 68 percent of respondents expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals over the next 18 months, and 87 percent are already in the process of exploring, piloting or deploying mixed reality in their institutional workflows.

According to Lorraine Bardeen, GM Studio Manager, Mixed Reality at Microsoft, this mirrors signals they’ve long observed at the tech giant, and aligns with the high levels of activity they continue seeing in the this space:

“Mixed-reality technology is increasingly providing demonstrable value across a wide range of workplace scenarios, which is fueling further interest from developers and businesses alike.”

The research surveyed 394 executives of companies with more than 250 employees each and spanning several industries, from manufacturing, engineering, and construction to retail, defense, and education, and identified several key opportunities, such as empowering and up skilling Firstline Workers.