Tech Trends
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Tech Trends

Moving Towards Experiential Marketing

Engaging both existing and potential customers through meaningful, immersive and multi-sensory experiences is a growing marketing trend

Many influential brands such as Coca-Cola and IKEA have used VR and AR to create campaigns to enhance the customer experience. Collectively known as XR, these technologies are becoming much more accessible to retailers looking for additional tools to create…




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Alice Bonasio

Alice Bonasio

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications

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