Recognising Pet-Based Innovation

Purina launches £75,000 prize for social and commercial enterprises working to harness the power of the bond between pets and their humans.

Nestle Purina is on the lookout for social innovators across Europe to enter their newly launched BetterwithPets prize, worth a total of around £75,000.

Working in collaboration with Ashoka — A global organization that identifies and invests in leading social entepreneurs — Purina is offering the prize to social and commercial enterprises, non-profit entities and other organisations working to harness the positive power of the pet–human bond.

The prize is open to entries in three categories: healthier together; connecting together and enjoying spaces together and the winner, or winners, will be selected at a special event in Barcelona in June. Organisations from the European Union, as well as Russia, Switzerland, Ukraine and Norway are all eligible to enter. In addition…