Report: Your Brain on Augmented Reality

Augmented Reality in Manufacturing, It’s All in the Neuroscience

Augmented reality (AR) refers to a class of tools and technologies that overlay virtual objects and information onto the user’s view of the physical world that become a part of the real-world. AR is taking the world by storm. From the explosion of interest in games like Pokemon Go in 2016, to the growing number of use cases we see today, with each passing day, new AR tools and capabilities are being introduced.

Although the term “enterprise-grade AR” is common, no objective and rigorous standards have been developed to define AR solutions along a continuum of excellence. This report represents a first step toward developing an objective, rigorous standard for defining enterprise-grade AR that is grounded in the neuroscience of learning and performance. Regardless of the application, it is the same brain that learns and drives performance. Thus, a deep understanding of “Your Brain on Augmented Reality” is the key to building the highest quality enterprise-grade AR solution.

This is an insightful quote from Albert Einstein that is supported by the neuroscience of learning and performance. But why? What is it about experience that is so rich that it is fundamental to learning, and why is information so much less effective?