Synthetic Media: More than Just Deepfakes #SXSW 2021

Alice Bonasio
Mar 25 · 5 min read

By Laura Kobylecky

Some people see them as a fun Internet novelty while others may see them as a sign that could lead to the total collapse of media trust. Ian Beacraft, CEO and Chief Futurist at Signal And Cipher (an agency that helps brands adapt to future tech) has a more optimistic perspective.