Indonesia: Your next holiday destination or buzzing new EdTech ecosystem?
Indonesia has become the fastest-growing tourist destination in Southeast Asia. With over 17,000 islands, spanning 5000km across the equator, boasting pristine beaches, picturesque views, and dramatic landscapes, it is no wonder that Indonesia will welcome over 20 million tourists in 2019 alone. Home to 8 UNESCO World Heritage sites, including the Komodo National Park that is considered one of the New 7 Wonders of Nature, Indonesia’s Tourist Minister, Arief Yahya, predicts a Forex earning of $20 million this year, and to potentially overtake Thailand in its tourism market in the next 5.
Not only is it one of the most popular holiday destinations, but it is also becoming a leading destination for international schools in the region. An example of which is Green School, one of Indonesia’s 198 international schools, who commits to educating for sustainability with a purpose-driven curriculum. The 2019 Indonesian education budget increased year on year by 12.26% to $28 billion. Indonesia has 2.6 million teachers, 50 million students, and 250,000 schools. Due to the growing size of classes, with Indonesia’s average classroom size of 29 compared to Finland’s 19, blended and online learning opportunities have become more and more in demand.
The application of EdTech has enabled learning opportunities to reach remote areas of Indonesia, providing traditional classroom subjects alongside language and music lessons and test preparations. Ruangguru offers exactly this. Founded in 2014, the platform now has 80,000 registered teachers and over 7 million users, becoming Indonesia’s largest online tutoring platform.
It is packaged as a “one-stop learning” mobile app that can connect students with teachers offering videos, tests, homework and further assistance if needed. The second leading EdTech company is Haruka Edu, founded in 2013 and raised $4m in funding. It focuses on higher education, enabling universities to share online learning and degree programmes. By providing digital courseware, study materials, and IT infrastructure amongst other operations, it aims to offer high-quality online education affordably. Other startups include Circledoo, founded in 2017, an online learning community; SIKAD, a management system for schools founded in 2015 and Quintal which integrates LMS and SIS for Indonesian schools, founded in 2015.
Only in the last five years have we seen a growth in opportunity for EdTech startups. Now we are seeing more affordable tech becoming available in the schools and at home, and so more EdTech companies are being created. If the tourism market can overtake Thailand in the next five years, who knows what the EdTech sector will have in store…