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How to Build in “The Creator Economy” and Keep Your Authenticity Intact
Crafting genuine content in a world of clicks, clichés and fluff metrics
In early 2022, I left the rat race of climbing corporate ladders and increasing annual salaries. It was not a simple or easy decision. We have three kids, an active lifestyle, a mortgage, and so on.
But it was a necessary decision — and it was one driven by a deep desire to live more authentically. To live on purpose. Therefore, I walked away. Cold turkey (an approach not recommended by 99.99% of experts).
What is Authenticity?
In 2023, “Authenticity” was chosen as word of the year by the folks at Merriam-Webster Dictionary. [*sources at end of story]
In their rationale, they suggested authenticity is “something we’re thinking about, writing about, aspiring to and judging more than ever.” (In comparison, their word of the year in 2021 was “vaccine” and in 2020 it was “pandemic”)
Linked to the announcement Merriam Webster said in late 2023:
“We see in 2023 a kind of crisis of authenticity…What we realize is that when we question authenticity, we value it even more.”