Since the end of term we’ve been beavering away, bringing together feedback from parents and teachers to ready ourselves for building more great functionality into the app for the new school year in September. As we’ve been working our way through the data, we’re seeing and hearing great things about the impact that eduly is having on parents engagement with their children’s life at school.
Parents are telling us they love seeing what their children get up to in the classroom, and are engaged with every post that goes up on their newsfeed. But, most importantly, parents are more engaged with their children at home, talking to them about the work they have been doing during the day. In our parent survey we asked ‘How much more do you speak to your child about what they do at school?’ (1 being no change and 10 being very often). 82% said that they spoke to their child ‘very often’ now about what they did at school.
This is amazing to hear and reaffirms the vision that through market leading mobile technology, we can harness the power of the home to support what goes on in the classroom. Parents aren’t just opening the app, they are engaging with their children.
Being able to quantify the impact we have on schools and parents is really important to us and we care more about the impact we have on schools than anything else. Our benchmark for success is something called Net Promoter Score (NPS). NPS measures detractors (or negative opinion) versus promoters i.e. those who are positive about a brand or experience. In our first school, they were rated -9 by parents with the majority being detractors. After just a couple of weeks using eduly, the score increased significantly to +45 with the same parents now being active promoters of the schools efforts. To be able to deliver such a remarkable improvement in a short space of time demonstrates the impact we can have and this is just the beginning!
Giving parents a voice was a key theme when we first looked to build eduly and what we have seen already from parents is really encouraging. We asked parents “How much more likely are you to contact a teacher now that you have eduly?” (1 being no change and 10 being very likely). 82% of parents said they were very likely to now contact teachers whereas previously they may not have felt able to.
We designed and built the eduly app to be the most easy to use app available to teachers and parents. From what we are hearing, it’s already achieved that goal!
Ultimately, it’s critical to our success that our parent and teacher community refer eduly to others, to help grow the number of schools who can benefit from this free resource.
92% of parents said they would be very keen to promote eduly to other parents and whilst that’s an outstanding endorsement, we won’t rest until we have that at 100%!
We look forward to sharing more results from our surveys as we delve more into where and how we can improve to better help schools and parents. Keep checking the blog, follow us on all the usual social channels and please comment, like and share our work — help us reach every parent we can.