Frodo–The Most Intelligent Adventure Camera
2016 | Product marketing for the crowdfunding campaign
Published in
2 min readFeb 17, 2018
Hands down my favourite project till date: the perfect overlap of technology, travel and adventure; among design and advertising aficionados in an open-minded community.
Impact
- Raised over 120% of the crowdfunding goal of $50,000
- Campaign shared over 17.5k times on Facebook
- Published coverage in: Stuff (India), Huffington Post (India), CNET (Japan), Gizmag, T3 (UK), Conde Nast Traveler India, YourStory, NDTV Gadgets 360, Gadget Flow, Economic Times (India), The Quint, Tech in Asia, ObjetConnecte (France), TravHQ, Nothing Wired.
- Social Media stats (Followers) before | after:
Facebook: 1012 | 9396;
Instagram (All organic): 358 | 912;
Twitter (All organic): 432 | 986
Most rewarding moment: Reading Conde Nast’s quote:
“Is Frodocam the go-pro killer you’ve been waiting for?”
Looking for a product marketing manager?
If you’re aiming to build a responsible startup (especially as a female entrepreneur), leave me a message.
📧 eepsita@gmail.com
📲 Instagram, Twitter, Product Hunt
