PlutoX: The Ultimate Aerial Robotics Kit for Makers

2018 | Product marketing for the crowdfunding campaign

The PlutoX Developer Drone Kit

Raised over 150% of the campaign goal. Campaign

Project

Leading a team of 14 for an Indiegogo campaign for developer product: PlutoX. The project involved:
- Product Marketing
- Brand Strategy
- Lead Generation
- Sales through Digital Marketing
- Public Relations
- Community Management & Content Creation

Key Product Features

After qualitative and quantitative research with hundreds of external developers, conversations with founders on brand alignment and close coordination with the Product & Development team, these were the features identified for promotion:

1. Unbreakable
2. Open source
3. Plug-n-play hardware
4. Agile and easy software development
5. Attachable camera with image processing

Result: Fully funded Indiegogo campaign

Highlights

1. Most funded campaign for a developer product (targeted at adult developers). Key product offering: opening drones to experiments
2. User-generated drone innovation: PlutoX rover added as a perk during the campaign
3. Featured in ‘Indiegogo Team Favourites Collection’
4. Now open for pre-orders through Indiegogo InDemand
5. Appreciated by Dean Vijay Kumar and Chris Anderson (co-founder & CEO, 3DR)
6. Featured by 11+ influencers from US, Canada, Europe and India
7. Reached 17 countries (Majority: US, Europe, India)
8. Now delivering

Looking to collaborate?

If you’re aiming to build a responsible startup (especially as a female entrepreneur), leave me a message.

📧 eepsita@gmail.com
📲 Instagram, Twitter, Product Hunt

<<Back to Portfolio