PlutoX: The Ultimate Aerial Robotics Kit for Makers
2018 | Product marketing for the crowdfunding campaign
Raised over 150% of the campaign goal. Campaign
Project
Leading a team of 14 for an Indiegogo campaign for developer product: PlutoX. The project involved:
- Product Marketing
- Brand Strategy
- Lead Generation
- Sales through Digital Marketing
- Public Relations
- Community Management & Content Creation
Key Product Features
After qualitative and quantitative research with hundreds of external developers, conversations with founders on brand alignment and close coordination with the Product & Development team, these were the features identified for promotion:
- Unbreakable
- Open source
- Plug-n-play hardware
- Agile and easy software development
- Attachable camera with image processing
Result: Fully funded Indiegogo campaign
Highlights
- Most funded campaign for a developer product (targeted at adult developers). Key product offering: opening drones to experiments
- User-generated drone innovation: PlutoX rover added as a perk during the campaign
- Featured in ‘Indiegogo Team Favourites Collection’
- Now open for pre-orders through Indiegogo InDemand
- Appreciated by Dean Vijay Kumar and Chris Anderson (co-founder & CEO, 3DR)
- Featured by 11+ influencers from US, Canada, Europe and India
- Reached 17 countries (Majority: US, Europe, India)
- Now delivering
Looking to collaborate?
If you’re aiming to build a responsible startup (especially as a female entrepreneur), leave me a message.
📧 eepsita@gmail.com
📲 Instagram, Twitter, Product Hunt