How did we enter TOP 20 of projects worldwide on Zealy in just a week?

Felix | eesee.io
eesee.io
Published in
4 min readJul 18, 2023

Let’s begin by discussing why we selected Zealy to launch our first large-scale advertising campaign:

  • Firstly, Zealy’s quest system perfectly aligns with the spirit and concept of our project.
    eesee is a gamified NFT marketplace so it was crucial for us to implement gamified user interaction into our marketing efforts.
  • Secondly, Zealy’s immense popularity among WEB3 projects played a significant role in our decision. Witnessing the impressive results achieved by top projects through quest campaigns, we were inspired to do something equally remarkable.

Thus, we embarked on the journey of breaking through the ranks of the numerous projects on Zealy.
We were not satisfied with the top 200 or top 100. From the very beginning, we wanted to be among the very first.

The first step towards success was assembling a team of seasoned professionals with project leadership experience.

After an extensive search, we found the ideal team to support us on this journey.
However, even a top-notch team requires effective tools.
User motivation, often overlooked by many campaign launchers, was a crucial aspect we prioritized.
We allocated $4500 USDT + 500 WL spots as incentives for our campaign participants.

You may be wondering- Why did we add eesee Whitelist in addition to cash rewards?

The answer is simple — our WL is much more valuable to many users than cash prizes.
Whitelisted users will get early access to the platform as a part of our Alpha Test, which will be launched this September. They will be the first to test eesee’s functionality, unique mechanics allowing them to buy expensive NFTs several times cheaper than on traditional NFT marketplaces and of course, WL owners will get a big drop of ESE — native token of our marketplace.

The second vital factor was our well-structured approach.

We in depth organized our task categories, crafted captivating quests, and provided engaging content to our participants consistently.
Almost daily Discord interactives with a generous prize pool, an abundance of captivating Twitter threads — all of this has become one of our keys to success.

With all the organizational aspects in place, our campaign finally took flight!

To be honest, we didn’t anticipate such an incredible start. Just one day into the campaign, eesee secured the 185th position in the top rankings.

It’s surely a great result, but for us this is just the beginning.
Further more explosive growth awaited us, as in the next couple of days we conquered the 68th and then 28th spots in the top spot.

After crossing the landmark mark in the top 30, it was time to collaborate with other top projects.

Frankly, it wasn’t easy, especially during the initial days when our position in the rankings wasn’t as high.
However, early supporters always get the rewards, and that held true in this case.

The projects we collaborated with experienced a significant surge in active and engaged audiences, bolstering their positions in the Zealy rankings and gaining relevant followers on Twitter.
Witnessing the success of these collaborations, other projects became more receptive to our partnership proposals. Within a matter of days, we established several partnerships with projects ranked within the top 50 and beyond.

And what have these achievements brought us?

The answer is right before your eyes.

Impressive, isn’t it?
Especially considering that our campaign has been active for just over a week, and our media activities have been running for just a couple months.

In conclusion, we would like to summarize the interim results, keeping in mind that we still have over a month ahead of us, and the final results will be even more remarkable:

  • 1500+ new and active users in Discord
  • More than 6 thousand new followers on Twitter
  • Solid connections established with top projects on Zealy

As an additional bonus, our efforts have attracted the attention of prominent projects like Apecoin DAO, in whose recent AMA session our CEO had the opportunity to participate.

Right now we are at 20th place in the worldwide top on Zealy and we are doing our best to get higher every day!

Stay tuned as we’ll continue to surpass all of the expectations and make our mark in the NFT marketplace.

We do that for the community.

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