Nobody cares how good your app is until you have a marketing page that kicks ass.
I didn’t think the marketing info page was that big of a deal. I was wrong.
I was listening to Episode 374 of “Startups for the rest of us” in which
was telling about improving his marketing page.If you come to the site and you’ve never seen the product before, what I’ve heard from people is that it does not give them a good feeling of trust like, “Oh, this is a legit company,” which I totally get.
If you go to the site, there’s not a whole lot there, and there’s not detail. It doesn’t even really, I guess, give you the inclination that you should reach out and contact the company or sign up for a trial account or something like that just because you go to a competitor’s website and there’s tons of information there — there’s articles, testimonials, and things like that. It just looks a lot more professional.
This is exactly the same thing I was thinking last weekend. I’ve been working on a marketing page (adding pricing, a benefits page) and even though it took me way longer than I originally thought, I’m finally done. This is what I want to share with you in this post.
Note: I don’t think the marketing page should be the first thing you work on (you have to do research, talk to potential customers, evaluate product market fit, and so on)— but it should be in place before you do an official launch.
As a developer, you might not think the home page was that big a deal — I mean users are just going to log in anyways right?
Actually there’s a lot of psychology going into play here. Chances are the random internet user isn’t going to sign up because your site doesn’t seem trustworthy (or professional looking enough).
You know the saying ‘don’t judge a book by its cover’? Well… people judge books by their cover (well, in this case, they judge your SaaS by your marketing page).
Out with the old…
Here is my original landing page— (it was actually worse before…) and I’m going to keep it online (on a different domain).
It just looks like so much text — my intention was to explain the features, but the user doesn’t care. The user cares about what solution your app will solve for them.
I had no pricing information or anything, it was just a button so that they can try it out themselves with a URL — but seriously, who is going to copy and paste a URL into a textbox especially if they’re on a phone?
…In with the new
Here is my new landing page — not only is it visually more appealing, it explains exactly what it does.
note: you will probably have to rewrite the headline 50 times before you finalize on one, then you’ll change it again.
I’d recommend taking a course on copy writing if you haven’t already. One thing I’ve learned is to put in the benefit after you tell a feature
The other pages
I’ve also included a pricing page and a benefits page — so make sure you check out the full landing page before you leave.
If you just about to start working on a marketing site, make sure you separate your marketing site from your application.
will explain why.That’s it for now — Clap if you agree, comment or ask me a question if you have something to add.
Best of luck with your marketing site!
