At efitter, we take balance very seriously. The balance between education and condemnation, the balance between style and substance, and, most importantly, the balance between work and life. It has never been a secret how hard we have worked to ensure that we maintain a good work-life balance but, in…

One of the traits that have come to define the way we work at efitter is embracing the pivot. We realised very early on that we would not be defined by our products, but by the problems we solve. We exist to solve the biggest problems in fashion both for…

At efitter HQ we’ve been busy working away and planning for the next year (we’ve got *a lot* in store for you and can’t wait to share!). If you listen to our podcast, you’ll know that one of our favourite things to do is to speak with you, the community…

In case you missed it, efitter is a Chrome extension chatbot that predicts your size based on your past orders. We are so proud that we've created a solution so simple that it works with just one click — no need to enter your height, weight or star sign 🙃 …

For many efitter users, their introduction to the brand was our podcast, The FIT by efitter, the UK’s first fashion, innovation, and technology podcast where we talk about new developments in fashion retail and the industry. …

Back in October 2019, a meeting about starting a fashion-tech podcast turned into a conversation about how Judith and I would revolutionise online shopping. This was a daunting prospect for two non-technical women however, we accepted this challenge head-on. …