How to Use AI to Enhance Product Experience Management and Surpass your Customer’s Expectations

A deep dive into implementing AI-based analytics to help transform your product experience and build a strong brand loyalty

Ashwin Hariharan
Egen Engineering & Beyond
12 min readFeb 12, 2021

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Source: American Marketing Association

The World runs primarily on people’s emotions. Their perceptions influence their actions, which largely shapes reality around you. In this article, we’ll take a dive into a small subset of our world — retail.

You’ve heard the saying — Customer is King. As cliched as it sounds, it is a timeless one. If you’re into the retail business, your customer’s emotions and experience largely determine where and how they spend money — and it’s usually on things that make them feel good. So in theory, if you’re able to influence the experience of your customers, the more it does good to your business. The customer’s perception is your reality.

So it’s no wonder that in this age of internet, many e-commerce and retail companies pour billions of dollars into understanding the billion dollar question —

How do I make my customers happy?

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Ashwin Hariharan
Egen Engineering & Beyond

Software Engineer & Fitness Freak, among other things! ❤ Writing | Startups, Tech, AI, ML | Teacher on occasions, student for life. ashwinhariharan.com