Tell me about your company
- Explain what your company/organization is and does
- What are the main selling points of your product/service?
Goals and Objectives
- What are the objectives for this project? ie increases sales, increased brand awareness, fewer customer calls, etc
- What environment does this project cover? desktop web, responsive web, mobile web, mobile app, tablet app, hybrid app, android app, ios app, etc
Users/Target Audience
- Describe a typical user. Give basic demographics: age, occupation, income level, purchasing habits. How often are they online? What do they generally use the web for? (Use as much detail as possible in profiling your target customer. Profile more than one type if appropriate)
- What is the primary ‘action’ the user should take when coming to your site/application (make a purchase, become a member, search for information)?
- What are the key reasons why the target audience chooses your company’s products and/or services (cost, services, value)?
Design Project plan
- How much time for this project? How about the budget (may be a range)?
- Use the names and roles of the key stakeholders who will be approving this project
Related resources
- Are all related resources to this project ready? ie contents, articles, dataset, stock photos, banners, brand identity and etc
- Any preferences for this project? Websites you liked, color schemes you liked
