Starting a Design System

From Pitching a Strategy to Launching 1.0 and Beyond

Nathan Curtis
Aug 7, 2017 · 8 min read
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Commit to a System Strategy

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Discover Customer Needs


Engage Stakeholders in Inclusive Workshops


Converge on a Conceptual Direction

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Early-stage reference designs for the Marriott.com 2012–2014 responsive redesign period.

Pitch a Strategy with a Clear Proposal

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A sample system pitch deck, from later 2016

Get a Commitment to Purpose and Team

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Launch a 1.0 Release

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Delivering Scope Incrementally

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Operate Beyond the 1.0 Release

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Shift from Formation to Operations

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Emphasizing an adoption plan brings focus to the relationship between a system and products it serves

Invest the Program in Regular Time Increments

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EightShapes

A collection of stories, studies, and deep thinking from…

Nathan Curtis

Written by

Founded UX firm @eightshapes, contributing to the design systems field through consulting and workshops. VT & @uchicago grad.

EightShapes

A collection of stories, studies, and deep thinking from EightShapes

Nathan Curtis

Written by

Founded UX firm @eightshapes, contributing to the design systems field through consulting and workshops. VT & @uchicago grad.

EightShapes

A collection of stories, studies, and deep thinking from EightShapes

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