PinnedRick HickeyThe Green Dot: Branding A Brighter FutureThe best brand marks tell a story, but what if it’s telling the wrong story?Jan 25, 2022Jan 25, 2022
Rick HickeyThe Power Of Brand Honesty In The Age Of InflationIn case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…Aug 8, 2022Aug 8, 2022
Rick HickeyThoughts On Facebook’s New NameWhen Facebook announced its new name change earlier this week, I couldn’t help but think someone on Mark Zuckerberg’s team must be a Mad…Oct 29, 2021Oct 29, 2021
Rick HickeyWhy “Why” Is The Most Important Question In BrandingWhen I was a mid-level copywriter, a mentor of mine gave me a critique of a piece I was working on for a blue-chip client. Actually…Jul 14, 2021Jul 14, 2021
Rick Hickey5 Things To Consider When Crafting Your Brand’s VoiceWhen the topic of branding comes up, logos and looks are often the first things that come to mind, but your look is really only one part of…Jun 1, 20211Jun 1, 20211
EightySeven“What do you think about this logo?!” 🤷🏻♂️A question we hear a lot from other businesses is, “What do you think about this logo?!” As we’re shown a design, on a white background…Nov 6, 2019Nov 6, 2019
EightySevenYour customers don’t give a s**t about you. It’s time to change that.Of all the businesses that exist out in the world, how many do you love? Not prefer. Not just like. But how many do you love? The reality…Jul 30, 2019Jul 30, 2019
EightySeven7 Ways Branding Boosts Your BusinessIf you’re a business owner and you want to increase your profit and keep your customers around for longer and get more of them, there’s…Jun 12, 2019Jun 12, 2019
Maxwell BillingsDonuts, Comedy and MarketingOr: How a joke and a little creativity brought national attention to a Chicago donut shop.May 1, 2014May 1, 2014
