PinnedRick HickeyThe Green Dot: Branding A Brighter FutureThe best brand marks tell a story, but what if it’s telling the wrong story?6 min read·Jan 25, 2022----
Rick HickeyThe Power Of Brand Honesty In The Age Of InflationIn case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…3 min read·Aug 8, 2022----
Rick HickeyThoughts On Facebook’s New NameWhen Facebook announced its new name change earlier this week, I couldn’t help but think someone on Mark Zuckerberg’s team must be a Mad…5 min read·Oct 29, 2021----
Rick HickeyWhy “Why” Is The Most Important Question In BrandingWhen I was a mid-level copywriter, a mentor of mine gave me a critique of a piece I was working on for a blue-chip client. Actually…6 min read·Jul 14, 2021----
Rick Hickey5 Things To Consider When Crafting Your Brand’s VoiceWhen the topic of branding comes up, logos and looks are often the first things that come to mind, but your look is really only one part of…6 min read·Jun 1, 2021--1--1
EightySeven“What do you think about this logo?!” 🤷🏻♂️A question we hear a lot from other businesses is, “What do you think about this logo?!” As we’re shown a design, on a white background…5 min read·Nov 6, 2019----
EightySevenYour customers don’t give a s**t about you. It’s time to change that.Of all the businesses that exist out in the world, how many do you love? Not prefer. Not just like. But how many do you love? The reality…3 min read·Jul 30, 2019----
EightySeven7 Ways Branding Boosts Your BusinessIf you’re a business owner and you want to increase your profit and keep your customers around for longer and get more of them, there’s…16 min read·Jun 12, 2019----
Maxwell BillingsDonuts, Comedy and MarketingOr: How a joke and a little creativity brought national attention to a Chicago donut shop.3 min read·May 1, 2014----