The story behind Ekohe’s Fresh Look
Series 1: Building the Foundation
Let’s Talk Branding
Hey there, design enthusiasts and curious minds! If you’ve ever wondered what goes into giving a company a makeover, you’re in for a treat. I’m thrilled to spill the beans on how we jazzed up Ekohe’s branding and why we did it.
So, picture this: Ekohe, the tech-savvy wonder company. You might already know us, or maybe you’ve just stumbled upon our digital playground. Either way, we’re here to share the inside scoop on our journey to reimagining our brand.
This isn’t your typical corporate tale. It’s a rollercoaster of creativity, market sleuthing, and some good old-fashioned teamwork. Our goal? To revamp Ekohe’s image, breathe new life into our online presence, and, of course, make you fall head over heels for our fresh look.
From the very start to the big reveal, we’ll take you on a visual adventure. We’re talking research, inspiration, design magic, and a bit of behind-the-scenes action. It’s like pulling back the curtain on a theater show, only this time, the star is our brand.
So, buckle up, and get ready to explore the design universe where imagination meets strategy. Join us as we unveil the all-new ekohe.com, one pixel at a time.
The Ekohe Story: Where Tech Meets Creativity
Alright, let’s dive into the fascinating story behind Ekohe. We’re not your run-of-the-mill tech company, and our journey is anything but ordinary.
Once Upon a Digital Revolution…
Way back in 2007, a group of tech enthusiasts and dreamers decided to create something extraordinary. They saw the potential for technology to change the world, and Ekohe was born. We started small, but our ambitions were anything but. From day one, we embraced a simple yet powerful philosophy: agility, collaboration, and a thirst for knowledge.
Over the years, we’ve evolved from a scrappy startup into a global tech consultancy. Our headquarters, nestled in Shanghai, serves as the hub for our operations across 5 countries. Along the way, we’ve learned that innovation thrives when creativity and technical prowess collide.
The Dream Team
Meet the Ekohe family. We’re a diverse bunch, including strategists, designers, engineers, data wizards, and more. What brings us together? A shared passion for solving complex problems. When we collaborate, magic happens. Our projects have taken us to the heart of industries like HBS, giving us insights that fuel our problem-solving abilities.
At Ekohe, we’re not just about business. We’re about making a positive impact. We’re actively involved in community initiatives and sustainability efforts because we believe in giving back. Our values are simple but powerful: integrity, diversity, and a commitment to getting better every day.
Our journey continues as we push the boundaries of innovation. We’re here to guide our clients through the maze of the digital age. Our mission? To use technology to create a brighter, more connected world but more precisely to make AI practical, achievable, and useful for you — and we prove it every day.
So, there you have it, the Ekohe story, where tech meets creativity. Stick around; there’s more to discover!
Objectives and Goals
Embracing a Futuristic Look for AI Tech
So, here’s the deal: Ekohe has always been a tech-savvy company. We were all about the latest and greatest in technology. But as time rolled on, it became clear that AI tech was where the real action was happening. So, we decided to change gears and make AI the star of our show.
Our main aim? To go from being seen as just another tech company to becoming THE go-to place for AI solutions. But here’s the thing — our old branding didn’t quite match this new vision. It was a mishmash that didn’t tell our story. We needed a brand that shouted, “Hey, we’re all about AI, and we’re taking you to the future!”
Shaking Off the Vagueness
Our branding used to be kind of like a puzzle with missing pieces. Our UI design was cool, but It lacked a clear theme or idea. It just sort of happened. But we knew we had to change that.
Original Ekohe Logo
Our goal was to give our branding a strong, clear concept. We wanted our visuals to not just look good, but also to mean something. We wanted people to look at our branding and instantly get what we’re all about — AI, innovation, and the future.
So, we brainstormed like crazy and worked closely with our team to cook up a concept that would breathe fresh life into our branding. This concept, which we’ll dive into later, became the heart and soul of our new look.
Our mission was to shift from being all about general tech to being the leaders in AI. We also wanted our branding to tell a story, to shout out our passion for AI, and to give it a futuristic edge. This wasn’t just about a fresh coat of paint; it was about making sure our brand was in sync with our dreams and aspirations, and that it showed the world who Ekohe really is in the world of AI tech.
In the next series, we’ll delve deeper into crafting the vision behind our brand.
