What You (Should) Look For In An Ad Agency
Finding a good agency is tough. It can feel like every agency has the same pitch… And when everyone says the same things, no one sticks out. This makes it difficult to find unique value.
In emails, on websites, in conversions, you’ve probably read or heard things like:
Our exclusive, proprietary tool is the most cutting-edge, innovative, and robust solution of the future…
We are a dynamic partner who leverages data-driven processes to empower and accelerate your business…
We are a full service agency, a team of dreamers seeking a strategic partnership to bring disruption into the marketplace…
How cliche. Truthfully, how unfair. You’re a real person, part of a real company, and you have real needs. Words like these fall flat, so we try to avoid them.
When considering an agency, outside help, or any measure of consulting or advising, you likely look for:
- A clear path to follow
- Someone who’s been there before
- An assurance of success
1. A Trailblazed Path
To trailblaze is to “make a trail where there wasn’t one, such as through a forest or an area of wilderness.” Figuratively, we know this to refer to a person who is among…
