[EN] Tinyclues Closes $18 Million Investment Round for International Growth
Tinyclues, provider of a leading AI-first marketing campaign intelligence solution, today announced the closing of a USD 18 million Series B investment. Lead investor in the round was the EQT Ventures fund (“EQT Ventures”), with participation from existing investors: Elaia, Alven and ISAI.
The Tinyclues solution uses a unique Deep AI technology that captures the latent business and customer insights contained in first-party data. It then predicts the future buyers for any product or service campaign with incredible accuracy, allowing brands to present highly relevant product offers to highly qualified audiences. Using Tinyclues to reinvent the way they create, target and orchestrate campaigns, Tinyclues customers have secured an outstanding +49% average increase in campaign revenue, in addition to a significant improvement in customer experience.
Backed by EQT Ventures, Tinyclues will further accelerate its already impressive growth in North America and Europe; in 2017, the company more than doubled its annual revenue. The investment will also support an aggressive AI-first product development timetable, further empowering brands to win new sources of revenue from intelligent marketing campaigns.
“Tinyclues is changing the game for B2C marketers by adding an AI-first campaign intelligence layer on top of their campaign management solutions and processes,” said David Bessis, founder and CEO of Tinyclues. “As a result we’ve had a triple-digit annual growth and we’ve been able to seek out a top investor that shares our energy, drive and entrepreneurial spirit.”
Bessis continued: “EQT Ventures provides us not just with capital, but access also to individuals with exceptional technology-business growth experience, eager to help us drive our aggressive plans for international growth and our ambitious product roadmap.”
Tinyclues now powers marketing campaigns for more than 80 enterprise companies including Air France, Arcadia, Cdiscount, Charles Tyrwhitt, Club Med, Fnac Darty, Lacoste, Manor, OUI.sncf and Vente-privee.
« Tinyclues is transforming a multi-billion dollar global market with deep AI expertise and a world-class team,” said Alastair Mitchell, Partner and investment advisor to EQT Ventures. “A huge percentage of sales for brands and retailers comes through promotional campaigns — mostly using manual segmentations or crude lookalike algorithms. AI is transforming this. Tinyclues’ platform automates the targeting of customers and the orchestration of campaigns. As a result, Tinyclues increases revenue for its customers by up to 250%. This is game-changing not just for marketing campaigns, but promises to revolutionize the wider value chain, including retail category management, merchandising and customer communication. »
Tinyclues is moving forward its vision of AI-first marketing solutions, removing the guesswork from campaign marketing and redefining how B2C marketers interact with customers.
“For too long, targeted marketing had to rely on static rules and predefined workflows that forced customers into arbitrary segments. Tinyclues’ AI-first vision means that marketers no longer have to worry about figuring out the right criteria: they can simply input their marketing agendas and business goals, and let the AI compute the best audience for each campaign. Not only does AI maximize business impact and long-term customer engagement, but it also creates a radically new experience for marketers: by assisting them with quantitative aspects, it enables marketers to finally focus on content and strategy. This sets new standards for what marketers can expect from software,” concluded Bessis.
About Tinyclues
Tinyclues is the leading AI-first Marketing Campaign Intelligence solution enabling companies to generate additional revenue through intelligent campaign targeting and planning. Tinyclues’ solution uses Deep Artificial Intelligence to identify future buyers for any promoted item, even in the absence of recent intent. Companies like Brandalley, Cdiscount, Club Med, Corsair, Fnac, Lacoste, La Redoute, Manor, Rue du Commerce, Vente-privee, Sarenza, Vestiaire Collective, Voyages-sncf.com and more are using Tinyclues to optimize and orchestrate more than 600 million messages per month across channels such as email, mobile push notifications, direct mail, call centers or Facebook to generate quantified and sustainable additional revenue. Tinyclues has been listed as a Vendor to Watch in Gartner’s 2017 Magic Quadrant for Digital Marketing Analytics.
For more information, visit http://www.tinyclues.com
Twitter: @tinyclues
Originally published on February 26, 2018.
