Microsoft logo gets a makeover after 25 years

Microsoft Corp unveiled its first new logo in 25 years. The world’s largest software company is using a new multi-colored square next to a plain rendering of its name.

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products, said company.

You can read more about the new logo at TechNet’s official blog

“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs”, said company in its release.

Microsoft is rolling out its new Windows 8 operating system along with new Office and phone software this autumn, and is hoping the new logo unifies customers’ experience of the company, much like rival Apple Inc’s distinctive logo has for its consumers.

(Logo Image source: TechNet official blog)