Electrify: The Next Charge
The Electrify Story
It has been a little over two years since we founded Electrify and a year since we concluded our token launch. It’s a blistering journey it has been, and there seems to be no sign of things slowing down.
From the beginning, we had a vision for a dynamic energy future that would be more democratic and accessible to consumers, driven by technology and innovation. In the last two years, we have advanced that vision by delivering Southeast Asia’s first retail electricity marketplace. Then we raised the ante and designed Synergy, the first city grid-scale P2P energy trading platform in Asia. One of just a few such platforms in the world, we successfully deployed a pilot test of the Synergy platform in Singapore. Along the way, we secured a strategic energy partner in TEPCO, Japan’s largest electricity company and fourth largest power company in the world.
Not bad for a startup just over two years old. Now, what’s next?
Where we are today
In the coming year, we will partner with one of the largest generation companies in Singapore to commercialise Synergy. Additionally, we are also actively engaging with power companies and energy stakeholders across the Asia Pacific for more partnerships beyond just P2P energy trading; enquiries have come from as far as Europe and South America. Globally, we are one in a handful of platforms that have delivered a pilot of citywide P2P energy trading solution successfully.
Recently, on a government-supported business mission to Australia, I was surprised to learn about the size and scale of the opportunities present. My meetings with different agencies have led to further discussions around deploying Synergy as an underlying transactive energy layer. This will help to deliver more value to Australian consumers with solar PV and grid-level battery storage across multiple states.
A Glimpse into Tomorrow
2019 and the years to follow are set to be incredibly dynamic for us at Electrify. We have spent the last year re-imagining what the energy landscape of the future could look like and now, we are delivering that new reality. This new operating environment leads us into a conversation about our leadership strategy.
Julius will be taking on the newly-created role of Chief Strategy Officer while focusing his technical expertise on overseas expansion. As cities around the world face ever-growing pressure to deploy more sustainable energy assets, this new position will act as Electrify’s eyes and ears on the horizon to identify new opportunities and solutions with our platforms.
I will be taking on the role of CEO to guide the company during the execution and scaling phase. These responsibilities will include navigating the company through the various operational and regulatory requirements around energy and blockchain as we deploy in different jurisdictions. As a company, we have always believed in the power of collaboration and our new IoT architecture offers us the opportunity to bring on the expertise of new hardware and big data partners.
We have hit virtually all of our milestones, and now, we are well-placed to set new ones. It has been a fantastic journey so far, and we have a long way ahead of us. Thank you for joining us on this journey, and I look forward to bringing you more great updates in the months ahead.
