Export Google Analytics (UA) Data Before It’s Gone Forever

Sumit Mudliar
Electrik.AI
Published in
4 min readOct 30, 2023
Google Analytis 3 Shutting down.

In a recent announcement, Google has declared the impending shutdown of Universal Analytics properties and the associated API. Starting the week of July 1, 2024, users will lose all access to Universal Analytics properties and API, including read-only access. Even more concerning, all data will be permanently deleted. While the standard sunset process usually takes weeks, this shutdown will occur within a mere week. Your data, which you’ve meticulously collected, is at risk. In this article, we urge you to take immediate action and export your data from Google Analytics before it’s too late.

Why Export Your Data?

Your data is invaluable. It’s not just numbers; it’s insights into your audience, their behaviors, and your website’s performance. Losing this data means losing the opportunity to refine your strategies, enhance user experience, and optimize your online presence. By exporting your data, you retain control and ensure that your past efforts and hard-earned information are not in vain.

How to Export Your Data

Exporting your data from Google Analytics is not a straightforward process. Here’s a step-by-step guide to help you safeguard your data before the shutdown:

  1. Log into Your Google Analytics Account: Visit the Google Analytics website and log into your account using your credentials.
  2. Select the Property You Want to Export: If you have multiple properties, choose the one you want to export data from.
  3. Access the Reporting Section: Navigate to the reporting section, where you can view various reports related to your website’s performance.
  4. Choose the Date Range: Select the date range for the data you want to export. You can choose a specific date, a range, or even compare two periods.
  5. Export the Data: Look for the export option, usually denoted by a download icon (often a down-arrow). Click on it and select the format in which you want to export your data, such as PDF, Excel, or CSV.
  6. Save Your Data Securely: Once the export is complete, save the file securely on your computer or cloud storage. Make sure it’s accessible to relevant team members who might need it for analysis or future reference.

But..

It’s crucial to be aware that the time it takes to export your data can vary significantly based on the amount of data in your profile. Depending on the specific data, dimensions, and metrics you’re trying to export, you might need to perform multiple exports.

Additionally, it’s essential to note that the data available for export is subject to limitations due to the sampling level of your report. In cases where your data set is extensive and the sampling level in the view is set to a high value, the exported data might not be entirely accurate.

Considering these factors, please be prepared for potential complexities in the export process. Depending on your requirements, you might need to explore alternative methods to export your historical Universal Analytics data effectively. Understanding these intricacies will help you navigate the process more effectively and ensure that you capture the most accurate data possible.

Enter Electrik.AI..

Electrik.AI’s data pipelines are engineered with precision and designed for simplicity. Leveraging state-of-the-art technology, these pipelines seamlessly integrate with Google Analytics, enabling users to effortlessly export their valuable data. What sets Electrik.AI apart is its user-friendly interface and powerful backend algorithms that handle the complexity of data extraction, transformation, and loading (ETL) tasks.

Key Features and Benefits

  1. Effortless Integration: Electrik.AI’s data pipelines seamlessly connect with your Google Analytics account, eliminating the need for manual intervention. Once configured, the system automatically fetches the desired data.
  2. Customization and Flexibility: Tailor your data exports according to your specific requirements. Whether you need detailed reports, specific metrics, or segmented data, Electrik.AI allows you to customize your exports effortlessly.
  3. Destination Freedom: Export your Google Analytics data to the destination of your choice. Whether it’s a cloud storage service, a data warehouse, or a visualization tool, Electrik.AI ensures your data lands securely and accurately.
  4. Real-time Updates: Stay informed with real-time updates on your data exports. Monitor the progress, track any issues, and receive notifications, ensuring a transparent and reliable export process.
  5. Data Security: Electrik.AI prioritizes the security of your data. Utilizing encryption and industry-standard security protocols, your data remains confidential and protected throughout the export journey.

How Electrik.AI Works

  1. Connect Your Google Analytics Account: Begin by connecting your Google Analytics account to Electrik.AI’s platform. The intuitive setup process ensures a seamless integration in just a few clicks.
  2. Customize Your Export Settings: Define your export parameters, including the desired timeframe, specific metrics, and dimensions. Electrik.AI’s user-friendly interface makes customization effortless.
  3. Select Your Destination: Choose your preferred destination where you want the data to be exported. Electrik.AI supports a wide array of popular destinations, providing you with the freedom to select the platform that aligns with your analytics and business needs.
  4. Automated Export: Once configured, Electrik.AI’s data pipelines automate the export process. Sit back and relax as your data is efficiently extracted, transformed, and loaded into the destination of your choice.

Conclusion

Your data is the backbone of your online presence. Losing it means losing a part of your business’s history and a valuable resource for future decisions. The impending shutdown of Universal Analytics properties and the API demands immediate action. By exporting your data before July 1, 2024, you are ensuring that your insights, hard work, and dedication to your online presence remain intact. Don’t wait until it’s too late. Act now, and secure your data while you still can.

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Sumit Mudliar
Electrik.AI

Transforming ideas into reality through code. Driven by purpose, fueled by curiosity. Always learning and growing.