Best tools for social media 2018

Your mind. That is the best tool at least still for 2018, but who knows what 2019 has in store for us all.

Your customers on the internet are the same as you; keep that in the centre of your mind. While companies are making sophisticated algorithms, these are essentially trying to understand you the human.

Knowing this should give you the confidence to judge everything you see online for your business because it was made with you the human in mind.

Have you ever been in a conversation where all someone does it talk about themselves? Did you enjoy it? Don’t be afraid of saying something online about your brand, but also and more importantly don’t be afraid to say something that is not about your brand online.

Compare this to a conversation you have with someone and they share interesting stories and information about topics that you hold the same interest in.

Still afraid to talk about something other than your brand?