The Most Important PR Hack

Capitalising on International Events.

It’s International Lipstick day and MAC’s PR campaign is making everyone pucker up for the brand.

PR is an intelligent, creative calendar of opportunities and risks. In addition to your Press Releases, Product Launches and Conferences, you need to mark the important international events that can be used for marketing your brand.

There is international pet, fitness, vegan, mother’s, father’s, cake, you-name-it-day. Your target audience will be waiting to hear from you.

So start researching and mark the dates!