Buying Cryptocurrencies: Why Simplicity Leads to Growth
Simplifying Crypto Investing
When it comes to creating a great product, most people start with thinking of the features that it should include, the solution to the problem it seeks to solve. However, we often find that a great experience can be just as, if not more important than the core function that product offers.
When the internet was first created, it did something that nothing else could, and immediately solved a wide swath of issues that were plaguing people’s lives, even if they didn’t realize it. When it was in it’s infancy, using the internet was complicated. It wasn’t until AOL and Netscape helped usher in the browser revolution, before Google then organized the internet, did it become simple enough for it to explode in popularity.
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The same can be said for blockchain and cryptocurrency investing. When Bitcoin first came into existence in 2008, few understood how to interact with it. The tools for mining, purchasing, storing, and spending Bitcoin were all rudimentary, unreliable, and yes, complex. Over time, some better tools emerged, including more reliable wallets and better cryptocurrency exchanges, but overall the space was still too difficult for most people to try.
This changed, however, with the 2017 crypto explosion that saw Bitcoin skyrocket in price to nearly $20,000, and other cryptocurrencies growing in value by over 15,000%! Powered by a new found level of simplicity, thanks to a small number of companies working to provide a simpler experience, the markets launched from the massive influx of new investors.
Delivering The Right Experience
So what is that right experience? Well, as mentioned, it goes beyond simply providing the features that people seek — it is about delivering those features in a straight-forward manner, with beautiful design throughout.
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For Elevatyr, that means giving people the ability to investing in many popular cryptocurrencies with the same level of ease as texting a friend. It means allowing them to securely connect a bank account to the platform using the same banking partner that is used by much of the Fortune 500. It means allowing people to choose a portfolio of cryptocurrencies that is aligned with their interests and goals. And finally, it means giving people the ability to invest automatically, so they don’t have to constantly monitor the cryptocurrencies that are being bought and sold 24/7, around the world.
Simplicity is the ultimate key to growth. It is what turn curiosity into enjoyment, and intimidation into confidence. As cryptocurrency investing continues to get simpler and more powerful, incredible progress will follow.
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Disclosure: This article does not represent cryptocurrency investment advice, and is for informational purposes only. Trading decisions should be made on an individual basis, and be informed by independent research. Elevatyr makes no recommendation as to trading behavior that should or should not be taken. The author of this article owns a small stake of a variety of cryptocurrencies.
