2019 Social Media Image Size Guide
by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets
Whether you are a business owner or a personal brand, social media promotion is important. Millions of users check out their social media sites to connect with their family, friends, brands, and businesses they care about — social media is your chance to reach new audiences and gain new customers.
According to the research conducted by QuickSprout, 63% of social media is made up of images. It means that visual content is an essential part of your SMM promotion strategy and your chance to get noticed.
Here are some figures for you to grasp the idea:
- Facebook updates that include an image had 2.3x more engagement than those without one — BuzzSumo
- Tweets with images get 18% more clicks, 150% more retweets, and 89% more favorites — Buffer
- Content with relevant images gets 94% more views — QuickSprout
- When written information is combined with colorful visuals, the willingness to read shot up by 80% — Demand Gen Report
- 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy — HubSpot
When it comes to particular social media channels, all of them have their own image size requirements. Constant Contact collected all of them in the single infographics — Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn — all in one place. Please, enjoy!
Conclusion
Social Media Marketing is an essential part of Digital Marketing. It allows you to distribute your content, gain more visibility, communicate with your audience and find new opportunities for promotion. As long as social media is a popular promotion channel, you need to find a way to stand out. Prioritize visuals in your social media marketing strategy and the results won’t be long in coming.
