Best Practices of Landing Page Optimization

David Page
Mar 13, 2019 · 7 min read

Landing pages are an essential part of any website. They serve the main purpose of any website — they generate leads and convert them into customers. Studies show that leads sent to the dedicated landing pages have a higher rate than those sent to the homepage.

Let’s take a peek at the landing page optimization and find out why it is crucial to the success of your marketing campaigns.