ElixelUnderstanding machines with Digital TwinsIf you go to a manufacturing conference you can guarantee there will be at least one talk on how organisations can use digital to…Aug 5Aug 5
ElixelUnleashing the Power of Data: Merging Metrics with MeaningIn data, there are two distinct yet complementary areas: quantitative and qualitative.Jul 1Jul 1
Gavin JonesUnplugged — Gathering insights from offline behaviourWe have seen it before, cracking open the analytics platform in the hope of uncovering a morsel of insight into how to build a digital…Jun 12Jun 12
ElixelResearch to Reality — How Elixel Transforms Insights into Design SolutionsResearch and design are the two pillars of successful digital product creation. Research lays the foundation, unearthing the needs…Jun 7Jun 7
Cherokee MahoneySilos are Killing Design… Discovery Must Come FirstAs a researcher and analyst at Elixel, I’ve seen firsthand how silos derail even the best design intentions. Businesses come to us with a…May 7May 7
Cherokee MahoneyWhat’s the Problem? Solve an Issue and You’ve Already Got an AudienceEveryone loves a good bit of drama. Those gripping reality shows where contestants bicker about everything, or that one family member who…Mar 19Mar 19
Gavin JonesHyper Personal: AI, UX and the Dawn of Dynamic Knowledge Rendering35% of Amazons product sales are generated purely from product recommendations. How can you use Hyper personalisation to go one step…Mar 7Mar 7
Cherokee MahoneyCrafting Harmony: The Elixel Way of Balancing Business and User NeedsIn modern business, where buzzwords are as common as cups of tea, it’s easy to forget the true essence of what we’re trying to achieve. At…Nov 27, 2023Nov 27, 2023
Cherokee MahoneyRole of UX Design in Digital TransformationThe concept of ‘digital transformation’ itself is ripe for redefinition. As we move away from this overworked term, we turn to the enduring…Nov 10, 2023Nov 10, 2023
