An enticing glimpse of Sundance Mountain Resort

Jennifer Jerde
Elixir Design
Published in
1 min readJan 23, 2020

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While we can’t literally move mountains, we can certainly try and make mountains moving for one of our favorite clients.

Sundance is not only a real place, but an extraordinary one. It’s the birthplace of the eponymous festival, the catalogs, the cable channel, the institute — and a testimonial to Robert Redford’s commitment to preserve its breathtaking natural beauty.

Sundance is both a resort and a retreat, the invigorating essence of uncorporate. We’ve been connected to it for over fifteen years now, during many of which we designed and art directed the catalogs. We truly love it there.

Designers Scott Hesselink and Nami Kurita dug deep into the Sundance archives to brew up an understated package to “transport” people planning events. We’ve done our very best to capture the place on paper — if we’ve succeeded, some of you will retreat there as a first resort!

Originally published at www.elixirdesign.com

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Jennifer Jerde
Elixir Design

Founder, Principal & Creative Director at Elixir Design