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Why Storytellers Matter

An international branding expert explores the value of authentic storytelling and how it informs the practical world

David Todd McCarty is a Partner and Director of Branding for Panzano+Partners, an international branding consultancy that specializes in connecting brands with consumers through the use of



A literary journal dedicated to the exploration of life, politics, culture, travel, poetry, and writing.

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David Todd McCarty

Writer, Director, and Journalist with an interest in politics, culture, media, psychology, and garden gnomes. Top Writer in Culture, Politics, History, Science.