Redesigning Ellipsis Digital’s Website Was Crucial To Our Growth Process
How a marketplace for software engineers is making sustainable changes in Tanzanian tech ecosystem
Growth of technology ecosystems and hubs across Africa is showing no signs of slowing down. The continent is now more interconnected than it’s ever been and its resultant effect is a good thing for the local software engineering talent.
Statistics from the latest GitHub annual state of the octoverse report says developers from Africa created 40% more open source repositories on the software engineering marketplace. It’s the highest growth percentage recorded globally.
Technological development holds the key to a much-desirable transformation in Africa. As individuals become more connected to the digital grid, software development innovation and IT as a whole will continue to influence how businesses operate.
There is a growing number of start-ups, businesses and organizations looking for software development services.
The challenge is to hire best-trained software engineers who can deliver outstanding results.
Why is this a challenge?
When it comes to hiring software engineers you are spoiled for choice. There is a huge number of freelance software engineers all over the world.
Separating the wheat from the chaff is not an easy task. Choosing the wrong software engineer for your project is one among many reasons to why a lot of software projects go wrong.
It’s very tricky to obtain top talent with an affordable price to help you create amazing products that your customers will love plus the process of obtaining top talent with affordable price is costly and can take months.
This is why we created software engineers marketplace.
At, Ellipsis Digital, we enable start-ups, businesses, and organizations by building excellent software products through hiring pre-vetted software engineers who demonstrate problem-solving skills and result-oriented thinking in building software products remotely.
A boon to software engineers marketplace is that our hiring process is built to ensure high quality by selecting best-trained software engineers across Africa. To make the process of finding qualified software engineers easy, we designed a platform for screening candidates with coding tests, real-world projects and ready-for-remote-work tests. On the other hand, helping companies and startups with all the software engineering recruiting needs.
We let businesses push a button and instantly hire excellent and qualified pre-vetted software engineers.
By way of accessing remote software engineers, you will get well trained talented individuals without competing with every other company that’s also fishing for limited talent in a small talent pool.
We also leverage our adaptive advantage of the market through working with the remote software development teams which can also help you refine faster to changing market conditions and needs.
Here today we will share the details of our latest website redesign.
Meet Our Newly Updated Website
Communicating our brand values better
Ellipsis Digital helps businesses and organizations find the right software engineers for their objectives and projects. Our new website focus on showing the value and solution our company provides.
Keeping value to our users top of mind, we rewrote all the website copy, improve our visual styling and added some more back-end functionality and the result is what you can see today.
We’ve built a tool to help software engineers grow their engineering careers
It is so hard to get a software engineering job right? Well, our team has been working very hard to find a way to help software engineers build their careers with worldwide opportunities. With this, software engineers can join our engineering team by filling up their details on our website and we match them with opportunities they deserve.
We’ve made it possible for Engineers to showcase their skills
To become an engineer at Ellipsis Digital, candidates go through several assessments, both online and in-person which will help us understand their technical and learning capabilities as a person.
After scanning and vetting them, our new website features shows every candidate’s skills and experiences. This system is useful to people looking for ready-to-hire engineers because they can select engineers they want to hire for their software development projects based on their skills and experience.
As a client, you don’t need to worry about scanning
We are self-assured with our process and confident in our engineers. Our engineers pass a multi-stage screening process initially conducted by our top experts to verify their skills.
Through our marketplace you can choose software engineers based on your criteria, ensuring a perfect match for your company. In addition to that, our whole process is risk-free because you only pay once you’re satisfied after a 14-days free trial.
Improved website usability for our visitors
With the new website, we hoped to improve our site structure and the user journey. We are excited about a lot of things on our website but most significantly we have updated our services through,
- Creating a better/effective platform for software engineers to tell us more about themselves and upload their resumes for review as the way to optimize their profiles based on skills and experience so that it can be easy for companies to find them based on their requirements.
- We’ve created a feature for clients to hire engineers remotely. Through our marketplace, you can preview a list of ready-to-hire engineers based on their experiences. No account or credit card required.
- We added brand new sections to the site to offer the best experience to our potential users. Now anyone can access information on our website easily.
- We also introduced contact forms to make it simpler for prospects and customers to get in touch with us and receive responses as quickly as possible.
We’ve redesigned the homepage
To make our website more easily accessible for both clients and software engineers, we’ve refreshed the design of our homepage. Before launching our needed website updates, we conducted a series of usability tests with potential users. The goal was to understand how they experience our marketplace for remote working software engineers.
- We’ve created a simple button for software engineers to access our marketplace. With just one click engineers can start filling their information to join us and build their engineering career.
- We’ve also designed a simpler layout for clients to provide their details to preview a list of ready-to-hire engineers based on language, level, experience, and positions.
- We’ve built a project description feature for clients to write more about their project and what they are looking for.
- And lastly, We’ve also updated our contact and support information, at the bottom of every page you can see our contact information and location. You can call us directly during work hours.
So what’s next?
Here is a breakthrough into what to expect in the next few weeks.
Recruiting more Software Engineers
As we launched our update a few days ago, in the next few months we are expecting to recruit more passionate and hungry-to-grow individuals to join us and grow their careers while working on interesting projects from all over the world.
Training and Testing
To empower software engineers and make them ready for the remote working job, this training will be conducted through our Developers Outreach Program (D.O.P@E).
Clients to Extend their Team
Our website is a perfect place for hiring topnotch software engineers from Africa. We want to help more startups, businesses and organizations to use the marketplace we built to their advantage and grow technical teams.
Software engineers marketplace is for everyone in the technology industry, so feel free to send us your feedback
We are always looking for new ways to innovate. If you have the time to visit our website and use the marketplace for engineers you can give us your feedback. We are always pushing for growth through constructive feedback. Feel free to email us: jobs@ellipsis.co.tz or check us on Twitter, Facebook, Instagram and Linkedin.
If you haven’t checked out our website yet, check it out here.
Ellipsis Digital builds software for startups, businesses and organizations and help them find the right software engineers for their projects.
Written by Bernard Mwakililo who is an author at Ellipsis Digital. He write tech related topics that explore better ways to use technology to improve businesses.
