Top 6 Reasons Why Mobile Apps Fail to Make an Impact in The Market
Internet usage has seen tremendous growth due to its affordability and importance in the modern world, this boon has also led to significant growth in the number of people who access and share different information at the tip of their hands.
According to Statista, the number of smartphone users in the world today is 3.5 Billion, which translates to 44.87% of the world’s population owning a smartphone. The increasing number of smartphone users indicates that people will spend more time on their phones and this will force businesses to fuse mobile applications into their strategies to keep up with the pace of technology change.
The benefits of using mobile applications are numerous for both individuals and businesses. Despite the opportunities that mobile apps bring in today’s technology-driven world, many mobile apps have failed to utilize these opportunities.
Some of the reasons why this adaptability does not succeed include;
1. Poorly researched market & audience
No matter the company’s preference, mobile apps are created to serve users. It’s easy to think that customers will love your app, but can you justify it? Your app is destined to fail if you decide to build an app without first doing research about the target audience. Is the app cartering for what the market demands? Are you providing a solution that is simplifying the existing processes or adding more complexities?
You must be able to answer the question “What will a user gain from using my app?” before deciding to have an app.
2. No originality and ignoring the competition
The accompanied fam that comes with having a running app lures most app developers to duplicate other apps which definitely bears no fruit and doesn’t withstand the test of competition.
But apps must have a Unique Selling Proposition (USP) to elaborate on the relevance and uniqueness of its purpose in order to be successful.
To ensure your app’s success, you must do competitive research to outline your competition’s strengths and weaknesses and define your own competitive advantage and come up with a unique app.
It is common knowledge that building an application that offers the same features as your competition, won’t help you win over users.
3. Low scores in user experience and friendliness
There are a lot of components involved in building an app that offers a great user experience. If there are any major issues that users face when using your app then your app is on the blink of flopping.
Some of the areas where web developers should check to avoid this predicament are:
- App performance issues (slow or lagging)
- App loading time
- App user interface (UI) eg Long registration processes
- Features that are difficult to access or hidden
Leaving these issues unattended to or waiting for them to pile up before taking action will definitely not go well with your users and your app will eventually be neglected.
4. Poor strategies in Promoting, Branding and Advertisement
The app market is over saturated with millions of apps. Almost everyday a new app is being introduced to the market to address a specific user experience. It’s hard for your app to be successful if you don’t have proper branding, promotion, and advertising strategies.
That said, it is crucial to have an established marketing plan to ensure that every step is made and executed properly in order to acquire and retain users.
The mobile app launch isn’t a one-time event, there will always be room for improvement and that is why it requires reassessment as market demands change.
5. Lack of Capital and Resource Investment
Most mobile apps fail due to financial constraints or poor planning. It is crucial for you to have a solid plan in place because the more your app grows, the more resources are required for maintenance and addition of features.
6. Improper Testing
Although it’s rare that an app will be launched without minor bugs, always users love to use compatible apps. It’s important to invest in the questionnaire for gathering user behavior and perform app tests on various platforms before launch to ensure there are no major issues.
If an app isn’t tested properly, it will have bugs that impact user experience and is prone to crash. Users don’t like apps that crash that why the most negative reviews on platforms for downloading apps are related to apps crashing.
App testing aims to sell the vision and goal of the app which will help to improve the final app product. Testing must be done thoroughly, with a documented process in place, to ensure that your application is market-ready and feasible for operation.
Successful apps did not succeed to penetrate the market in one go. They started off small and step by step grew to a large number of users they retain now. Before the development of your app, you need to learn why others have failed and avoid making the same mistakes.
Do you have a great idea for an app project? Want to bring it to reality? Ellipsis Digital advises, collaborates and build mobile apps, websites and software solutions. Visit our website for more information.
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