How we defined the core values of our startup

Jice Lavocat
Jan 24, 2017 · 5 min read
Image for post
Image for post
A tree with strong roots laughs at storms — © Bonsai Baker

Values in everyday’s life

As individuals, we all have personal values: we might pick creativity over rigor, competition over teamwork, quality over speed … or the reverse.

Image for post
Image for post
Image for post
Image for post
The more people in the group, the smaller the shared set of values

Values for a startup

The excellent book Scaling Up by Verne Harnish (Gazelles) triggered this quest for our core values for me. If you are interested but don’t have time to read a book, Verne’s inspiration for a company vision/ideology comes from a famous Collins and Porras HBR article “Building your company’s vision”.

Image for post
Image for post

The Introspection

What we did at Elokenz was the following: the two of us first fetched a copy of Collins and Porras article and read it the day before the meeting. We had to understand what words such as mission or values meant for the authors. Then, each of us separately drew a list of 4 to 7 key phrases that we believed was at the core of our project.

The Elokenz Globe

At the end, we selected five core values and a central mission for Elokenz. We decided to publish them on our website and to link all our job openings to this page.


About Elokenz

Elokenz is a set of tools designed to help businesses to succeed with their content. It has been designed for bloggers as well as content marketers. Our first product, Repost helps you to optimize the distribution of your content on social media, by detecting your performant articles and by sharing them automatically over time.

Elokenz Stories

Thoughts and experiments from the team behind Elokenz, the…

Thanks to Michael Ortali

Jice Lavocat

Written by

World citizen. Elokenz Founder : We help businesses to succeed with content — Also blogging on http://jice.lavocat.name/blog

Elokenz Stories

Thoughts and experiments from the team behind Elokenz, the company that makes you succeed with your content

Jice Lavocat

Written by

World citizen. Elokenz Founder : We help businesses to succeed with content — Also blogging on http://jice.lavocat.name/blog

Elokenz Stories

Thoughts and experiments from the team behind Elokenz, the company that makes you succeed with your content

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store