Elrond partners with CERE Network to provide scaling for blockchain Enterprise CRM

Lucian Todea
Oct 31, 2019 · 3 min read

Business ecosystems are made up of different entities which are stakeholders in a company’s success. Efficiently managing the relationships between them is critical for successfully advancing any digitally enabled enterprise. Accurately maintaining the resulting large inter-related sets of data in a fast and secure manner is crucial for deriving the most value out of them.

Adding blockchain to the different mix of technologies involved in doing proper Customer Relationship Management is therefore the next logical step towards unlocking the value of customer data while being mindful of current concerns about identity sovereignty, privacy and value.

Cere Network is a Customer Relationship Management and Customer Data Platform solution architected in the blockchain ecosystem that derives value for businesses through improving data interoperability, integrity, and access.

The ​strategic alignment ​in this partnership is striking since both companies aim for mass adoption with similar BFT blockchain networks with low latency (sub 5 seconds) and both aspire to introduce interoperability of blockchain ecosystems. Most importantly​, both projects benefit​ from this alliance mutually: Cere plans to introduce Elrond powered services and smart contracts such as ​payment​, ​escrow​, identity services​ as turn-key microservices for Cere’s enterprise customers.

As Elrond’s smart contract framework is acting as an interoperable settlement service with 100% compatibility with Ethereum VM and smart contracts, this can make native asset settlements across Cere, Elrond, and Ethereum networks not only possible but as accessible as a simple software service. Cere is also looking to leverage Elrond’s Adaptive State Sharding technology to accelerate Cere’s planned sharding & scaling implementation to further improve its network throughput.

Cere Network and Elrond are both focused on creating viable, mass-market ready solutions for businesses that benefit from advances in technology. This integration is allowing us both to reach a broader set of customers and enables us to deliver better, more value driven data services for enterprises.Beniamin Mincu, CEO of Elrond

Over a third of CRM initiatives fail because there is an egregious issue in how we capture, analyze and execute on data. Elrond’s innovations can be integrated into the Cere Network platform to enhance our ability to provide our current and future business partners a new avenue for success. They will experience faster, more actionable data services and insights than is currently available with traditional services.” ​Fred Jin, CEO of Cere Network​.

About Cere Network

Cere Network is the first blockchain CRM ecosystem platform optimized for service data integration and collaboration. While most blockchains are simply distributed ledgers, the Cere Blockchain solution captures the entire customer journey on the blockchain and stores key user data such as purchases, achievements, and usage in the user wallet. Cere Network is founded by Silicon Valley veterans with 20years of experience from Amazon, Twitch and Bebo. Cere Network is backed by Binance Labs, NGC, Arrington XRP and many others.

For more information, please visit ​https://cere.network​ or follow Cere Network on:

●Telegram: https://t.me/cerenetwork_official

●Medium: https://medium.com/@cere_network

●Twitter: ​http://www.twitter.com/cerenetwork

About Elrond

Elrond is a new blockchain architecture, designed from scratch to bring a 1000-fold cumulative improvement in throughput and execution speed. To achieve this, Elrond introduces two key innovations: a novel Adaptive State Sharding mechanism, and a Secure Proof of Stake (PoS) algorithm, enabling linear scalability with a fast, efficient, and secure consensus mechanism. Thus, Elrond can process upwards of 10,000 transactions per second (TPS), with 5-second latency, and negligible cost, attempting to become the backbone of a permissionless, borderless, globally accessible internet economy.

Elrond Network

A scalable value transfer protocol for the digital economy

Elrond Network

A scalable value transfer protocol for the digital economy

Lucian Todea

Written by

Co-Founder and COO, Elrond Network.

Elrond Network

A scalable value transfer protocol for the digital economy