THE BIG SWITCH OFF

Redefining loyalty for today’s energy customers

ELSE RESEARCH FROM APRIL 2022 REVEALS WHAT PEOPLE WANT — AND HOW THEY FEEL — ABOUT THEIR ENERGY PROVIDERS.

With inflation reaching a 40-year record high, we wanted to explore bill payer attitudes and sentiments towards energy providers. Our “Big Switch Off” report draws on insights from over 1,500 UK bill payers to reveal what people want — and how they feel — about their energy providers.

The findings, from April 2022, uncover a strong interest and awareness when it comes to personal energy consumption, contradicting the long-held assumption that energy is a low-engagement sector. Despite this, customer loyalty is at rock bottom, with energy providers failing to empower people to take control of their energy footprint.

Other key findings include:

To access the full research and understand some of the key strategies we believe energy providers should take to address the challenges ahead, head over to the ELSE website here.