5 Reasons Why You Should Learn Content Writing
“Good writing is supposed to evoke sensation in the reader. Not the fact that it is raining, but the feeling of being rained upon.”
- E.L. Doctorow
Content is the king of a blog or any website in the world. Interesting content is what always attracts followers in the first place. Bill Gates wrote the famous article titled “CONTENT IS KING” in 1996 and almost two decades later his vision turned into an undeniable reality.
Content is one of the main pillars of digital marketing. In any digital marketing course that one might pursue he/she is taught how to draft relevant and attractive content. Blogs, websites, newspapers, magazines, e-commerce portals and innumerable other sources of information, all require content. Content is information or stories that generate emotions inside a reader and culminate into action.
In this era of digital marketing, a good content writing strategy has become utmost important. The following are 5 reasons to do/learn content writing:
- DIGITAL MARKETING GETS MUCH EASIER —
Digital marketing teaches you how to look for specific keywords and phrases that have the highest number of searches worldwide or at some specific location. Content writing teaches you how to mix in such keywords and phrases in your writing.
If you are learning digital marketing, one of the things that you will be taught is on-page Search Engine Optimization (SEO). When you run the SEO Readability Test on your content, you will come across errors in your article such as long sentences, long paragraphs etc. Once you learn content writing, you can yourself rectify these errors and ensure high score on the readability test of your article.
2. CONTENT WRITING MAKES YOU CREATIVE-
When you learn content writing, you also learn how to make the best use of your creative insights. For a reader to read your complete article, you will have to keep them interested and this can only be accomplished if you use your creativity. It is a skill that is extremely beneficial for bloggers. You might have come across the famous saying that you don’t have to reinvent the wheel but you just need to share your unique perspective on why the wheel is important.
Google and various other search engines have something known as the ‘bounce rates.’ Basically, if a visitor comes across your content but leaves almost immediately without reading the full article, Google considers it as a ‘bounce’. Henceforth, your blog or website falls down in the ranking order. The manner in which you write your article, your creativity is what keeps a reader engrossed in reading your article. It also motivates them to like, share or comment in your article which helps you come up in the ranking order.
3. IT ENHANCES YOUR RESEARCH SKILLS-
While learning content writing, your research skills are also developed because to write an article you will have to research for content on that topic. Therefore, you will surf through various articles and websites to find accurate information for your article. Also, extensive amount of research will increase your knowledge on various topics and also in general which is always a bonus point.
4. IMPROVES YOUR VOCABULARY AS WELL-
Another important benefit of learning content writing is that it improves your vocabulary. Good vocabulary does not only mean using big and difficult words that would require the reader to sit with a dictionary to understand your article. Here, what I am trying to say is that it improves your vocabulary in a way that you are able to convey your thoughts in the simplest manner to a wide range of audience. A content writer would want as many people to read their content so he/she should write the article in such a way that even a fourth grader child is able to read and understand what the writer is trying to convey.
5. IT IS A GREAT CAREER CHOICE-
If you know how to write a good content and enjoy writing, then you can pursue content writing as a career option or work as a part-time or even as a freelance content writer. The demand for content writers are only increasing with time around the world. Content writing is a great profitable career choice!
Usually, digital marketing courses also include lessons on content writing. Content writing is useful to create social media posts on Instagram, Facebook or even LinkedIn to promote your website or blogs. Therefore, in the present world dominated by audio visual digital content, it is still important to learn content writing for all the above explained reasons.
