Adjust buys Acquired.io to simplify mobile user acquisition

(Venturebeat) Mobile measurement and fraud prevention firm Adjust announced it has agreed to acquire data aggregation platform Acquired.io.

Acquired.io has a software-as-a-service solution that automates and simplifies multi-channel campaign management for mobile user acquisition.

Founded in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io helps reduce repetitive work and enables user acquisition teams to focus on what really matters: optimizing campaigns that drive return-on-investment (ROI).

“This acquisition not only brings technological synergies and a complementary customer base, but will also contribute to our goal of empowering our clients to grow their business and move markets,” said Adjust CEO Christian Henschel in a statement.

Since 2015, the number of user acquisition channels has grown from 700 to more than 1,500. Adjust said that user acquisition managers have to handle dozens of mobile ad channels simultaneously. Each channel comes with an individual set of manual and repetitive operations, which Acquired.io’s aggregation platform automates.