The Holy Grail Of Email Deliverability — Email Deliverability Guide 2021
Why your emails are going to Spam & Promotions… and how to get them to the Inbox by improving these 5 Key Aspects
What Is Email Deliverability?
Your Email Deliverability is all about reaching the target inbox. This only happens if you don’t land in the spam or promotions folders, and only if your email reaches its destination at all.
While you might be annoyed if your emails are being marked as spam, be thankful for it… the first step to solving a problem is knowing you have it. And if nothing would get marked as spam, we’d all be drowning in a horrible flood of Nigerian Princes, “once in a lifetime investment opportunities”, and magic pills that do god knows what for you. In 2008, as much as 92.6% of global email traffic was spam… only through the rules, and controls we now have did it go down to ~30% in 2019.
Imagine opening your inbox with 9 out of 10 emails being spam, and nobody filtering them out for you. Would you even want to bother?
The key to Email Deliverability is your reputation — can your emails be trusted?
What we’ll explore in this article
My goal here is to help you get your emails delivered, and start to understand Email Deliverability a bit more. So while you will know what to do to get to the inbox, you might not completely get why a certain step is necessary just from reading this guide. I’ll do my best to quickly explain each step, and link to further resources that explain the background a bit more.
At the end of this article, you will have the tools to get your emails to your subscribers’ inboxes, no matter what Email Service Provider (ESP) / Internet Service Provider (ISP) you are using. Your ESP could be Mailchimp, Klaviyo, AWeber, Mailgun, Gmail, Yahoo … it doesn’t really matter.
The guide is based on our internal Email Deliverability Checklist, which we created from in-depth research on the topic, as well as conversations with ESPs, other Email Marketing Agencies, personal testing, and applying it to our clients' email lists.
Just from using this guide, you might see a considerable increase in your email-to-inbox ratio, open rates, and ultimately revenue. It takes consistency and doesn’t happen overnight, but you’ll have a better Email Deliverability process than even a lot of Email Marketing Agencies.
All listed tools are free unless explicitly stated (unless I get something wrong).
This is a living, breathing document, and we’ll do our best to constantly keep it up to date — so if I got anything wrong, or you got something to add, please let me know in the comments. I appreciate it.
Since we showcase almost our entire Email Deliverability Process, we had some internal discussion on whether we should even post this. Hope I made the right call!
Why are my emails not going to the inbox?
If your emails aren’t reaching the inbox, that means your reputation isn’t as good as it should be. You might not be a trusted sender, and look like you’re sending out spam. Or you’re too focused on selling, selling, selling, and your recipient‘s ESP thinks of you as you do of a used car salesman — off to the promotions tab with you!
Your emails might also bounce, which means not be delivered at all. There are two types of bounce, the hard bounce, and the soft bounce. The hard bounce happens when the email address just doesn’t exist or doesn’t exist anymore. Because email addresses get abandoned all the time, it’s important to make sure you clean up your list regularly and use services like Neverbounce to validate emails in advance to sending.
The soft bounce happens as an example if the recipient's inbox is full, or the server can’t handle your email currently. Avoiding bounces is important, but easy if you maintain list hygiene. You can find out a bit more here.
Now, how does the ESP decide whether you’re a shady guy or gal, or whether you can be trusted? Each one uses a different algorithm, and different criteria to decide, and that constantly evolves.
In the past, a large focus for Email Deliverability used to be IP Reputation Management, but that has its flaws. As an example, if you’re using a big ESP, you’ll probably share one IP with a few other users, unless you request a dedicated IP. So judging only by IP, it would be impossible to differentiate you and those other users… and then how do I decide who to trust and who not to?
Because of this, the trend is toward higher importance of Sending Domain Reputation (because that is unique), and Recipient Engagement (because this shows people want to get your emails). Content is important, but if your readers absolutely love what you write and respond well to your emails, you have some freedom there.
Because you and I aren’t algorithms, it’s a bit easier for us to approach the topic through different aspects than an ESP would use. Everything we do in the next few sections will work toward improving one or more of the ESP metrics, we’ll just use aspects easier to understand.
In the rest of this guide, you will discover how to improve in the following aspects of Email Deliverability:
- Technical
- Reputation
- Behavioral
- Context
- Content
Ready? Grab a pen and paper, or whatever you use to make notes, and let’s get into it!
Technical
If anything in your emails is broken, why should it be delivered?
SPF, DKIM & DMARC
You can think of SPF, DKIM, and DMARC in a very similar way to the license plate, registration, and insurance for your car — you can drive around without, but is that really a good idea? In this video, Jesse from Mailgenius explains them in a bit more detail.
SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication) all serve to authenticate the security of your emails, and show the ESPs that you are legit, the owner of your domain, and allowed to send from your domain. Like your insurance policy, DMARC also lays out the rules for what should happen if something goes wrong.
With some ESPs like SendGrid, you’ll be guided through setting them up correctly, but it never hurts to check for yourself with the three tools below:
Now, what do you do if they aren’t yet set up properly?
SPF: You can use an SPF generator, or follow one of the many guides on the internet. Don’t worry, setting it up isn’t super complicated.
DKIM: Setting up DKIM requires a few more steps since you need to generate your Domain Keys first. DKIM relies on the Public-Key Encryption System used in Cybersecurity, and thus you’ll need two keys, one public, and one private. Your ESP or domain provider might have a specific guide for it, but if not you can use this one.
DMARC: Easy to set up, you can find a DMARC Generator here, and here’s an article guiding you through it.
Start the DMARC setting with a “None policy”, Rejection and Quarantine are not necessary but can be implemented long-term.
HTML
The internet runs on HTML, and your Email Templates are coded in it. This means that if you use Email Templates there can be Issues with the HTML code, impacting your deliverability. You can use something like this to make sure it is valid:
If your ESP allows for it, always try to include a plain text version of your email if possible.
If you use Email Templates, A/B test different Templates as well as not using the Template at all.
Mobile Integration
Mobile Integration — this is not purely technical, but if I can’t read your emails on mobile I’ll sooner or later stop opening them… because they are unreadable.
You don’t want to have your reader need to focus to read your emails. Extremely small or large text is going to earn you an unsubscribe sooner or later — no matter how good your content.
Transport Layer Security
TLS (Transport Layer Security) — are your emails properly encrypted during transport? This is not an issue with most ESPs, but you know what a fickle mistress technology sometimes is. Can’t hurt to check:
Reverse DNS Lookup
Do you have PTR/Reverse DNS lookup set up? This article leads through it well:
Dedicated IP Address
As I said before, with most ESPs (remember, Email Service Provider = Mailchimp, Klaviyo, SendInBlue, …) you’ll most likely share an IP with other users. That doesn’t have to be bad, but it’s also not great. If one of them does something bad, that impacts you as well.
So once you get to a point where you’re at a high sending volume, ~25,000 emails per day on average, you’ll want to get a dedicated IP address as soon as possible. It doesn’t hurt to make this happen sooner, but at 25k/days and above it’s really recommended.
For Smaller Stores, List Owners, Cold Email Senders
If you’re a larger eCommerce store, you probably have this set up already. If you don’t, what the hell are you waiting for?
Your email should come from a custom domain. Period.
If you’re using a @google.com, @yahoo.com, … for business purposes, go to your Domain Provider now (use Google Domains if available in your location, they automatically set up SPF & DKIM) and set up a custom domain + connect an email address to it through Gsuite or similar. If not, you have a free ticket to the spam folder… enjoy the ride.
Reputation
There are two facets to Reputation, IP Reputation, and Domain Reputation.
Before doing anything else, we want to know what’s happening to your emails when sent out — do they get to the inbox? Use the following tools and send emails as instructed to get a clearer idea of possible problems you’re having:
IP Reputation
One of the worst-case scenarios for your deliverability is getting blacklisted somewhere. That can happen as an example if you send out spam, buy email lists, or land in a Honeypot.
Honeypots are a part of the anti-spam efforts currently happening, and there are two kinds of Honeypots.
- “Dead” email addresses not used anymore. These might still be signed up for your Newsletter… so make sure to regularly clean up and remove emails that haven’t opened any of your emails in a while. This is called a sunset policy, and I highly recommend you set that up. More on that later.
- “Hidden” emails, that are not visible to the human, but can be found with website scrapers used to find email addresses associated with a domain. ESPs don’t like it if you use scrapers. CAN-SPAM doesn’t, either.
In any case, landing in a Honeypot means you’re doing something wrong and can get you blacklisted quickly. Especially if it happens more than once.
Make sure the IP isn’t blacklisted. Regularly test this, especially when sending through an Email Service Provider — remember, you could be sharing your IP with other users who might abuse it.
One checker might not have all blacklists included, so run it through all of these:
One more to be on the safe side: https://www.debouncer.com/blacklistlookup
Your IP might not be the only blacklisting problem you can have though. Use the tools to check whether your domain has been blacklisted as well.
Also, run a check here, it may tell you additional issues:
Regularly use all of these to make sure you’re not running into any issues. If you’re sending over 500 emails per day, the Google Postmaster Tool is also a great way to monitor for any issues.
Is Your IP Warm Or Cold?
Doesn’t matter if you’re talking about Usain Bolt, Christiano Ronaldo, or LeBron James… they all warm up before they attempt to perform at the highest level.
So why would you let your IP start the race stone cold?
A big part of your IP Reputation is making sure the IP is warm & stays warm. If you just started the email list, switched ESPs, didn’t send any emails in the last 30 days, or suspect the IP to not be warm, do this:
- Plug the email into the Lemwarm service at http://lemlist.com and let it run for at least one month. I recommend plugging it in and letting it run continually, it’s only $29/month and well worth it. Make sure to follow their instructions to remove the Lemwarm emails from your inbox, or you’ll be annoyed quickly.
- If that’s too expensive, or you want to add onto it, sign up for a few big newsletters like Ben Settle, Agora Financial, and Neil Patel.
- Create high engagement segments in your list and get them to engage with your emails. Send more emails to them & less to no emails to not engaged segments.
- Ideally use the same IP for all emails, or make sure all emails of the same kind are using the same IP. In that case, have one IP for transactional emails (“thank you for your purchase” emails, etc.), and one for commercial emails (your Newsletter).
Domain Reputation
The most important part of your Email Reputation Management. Your IP can be shared, but your domain is unique.
To start off, you might want to consider whether using a subdomain to send the newsletter makes sense. The biggest advantages here are being able to isolate & track your newsletter deliverability, as well as separating marketing and transactional emails, so you don’t have problems landing in the inbox with your transactional emails.
This makes more sense for new domains and long-term strategy. When setting this up, make sure you have a redirect on the URL to your main website.
The way you warm up your IP also warms up your Domain, and a cold or brand-new domain is never good to start with. Fun fact, if you just bought the new domain it doesn’t even have a neutral trust score, it’s actively being distrusted. To make sure it’s warmed up, and aged in, follow the steps outlined in the IP Reputation section. Ideally, buy a new domain a good while before starting with your Email Marketing.
If changing Domains (or moving your list to a new ESP), start with a highly engaged segment & use Lemlist’s Lemwarm.
To start off, you should check whether the domain is considered safe by Google Safe Browsing:
Do the same with any used tracking links in your emails. Having something listed as unsafe can have a major impact on your domain reputation.
If you are sending more than 500 emails/day, use the Google Postmaster Tools to optimize your Domain Reputation.
Thanks to the tools listed in the IP Reputation section, you should already have a good idea of problems with your Reputation. This site can give you additional insights, but doesn’t always work:
Listing every possible fix to every possible problem would explode the size of this Guide, but using these tools you’ll have a clearer idea of what’s going well, and what isn’t. If you have any questions or need help, leave a comment.
Behavior
This section is all about how you and your subscribers behave and interact. This plays a lot into Recipient Engagement.
Segmenting
With Segments in your subscriber base, you’re able to more directly target your subscribers, and thus make sure your emails are more relevant. As an example, at Bullseye Persuasion, we are focused on working with eCommerce Brands that are ideally targeting Outdoor enthusiasts.
So if I see that one user comes from a very cold location, I’ll probably want to send him/her emails about appropriate clothing, activities, and gear. If someone is very interested in a specific type of product, let’s say knives and other tools, I’ll make sure to send him more content about that.
Marketers who use segmented campaigns note as much as a 760% increase in revenue — but segmenting your email list by behavior as well as segmenting by different customer avatars will also help make your emails more relevant to readers, thus increasing open rates. Good open rates help your deliverability.
I recommend you set up the basic segments as soon as possible, and treat your Segmentation Strategy as a long-term project. It can get very complex.
Consistency
Are you sending Consistently? The same day each week or month, same time — avoid irregular sending behavior. This not only shows your ESP that you are reliable, but your readers will also start to expect your emails and look forward to them. It’s not uncommon for people to actually make a habit out of reading your email at a specific point of their day, just like it used to be common to read the morning papers while eating breakfast.
Sending Frequency
Sending Frequency —how often do you send your emails? Once per month, bi-weekly, weekly, daily? Find a frequency that your audience enjoys, that you can work with, and that isn’t too infrequent. IP data is only stored for 30 days, so if you send less often than that, your IP is not warm anymore.
A big benefit of Email Marketing is the ability to stay on the minds of your customers… if they only hear from you every 6 months, will they even know your name at that point? Think about how often you got an email from a newsletter you apparently signed up to ages ago, but they never got in touch. That’s less than ideal.
If you send more frequently to highly engaged audiences, your domain reputation increases faster. Don’t overdo.
I wouldn’t send more than one email per day, per subscriber. One email per day is a lot but can be okay if you do it right. The key is great content, if your content is really good, readers actually won’t feel like you’re sending emails as often as you do, and won’t feel spammed. Only send discounts and promotional emails, however, and your daily emails will get marked as spam.
Again, this is important. Except for special circumstances where someone is heavily interacting with your list/website/company, do not send more than one email per day, per user.
Get Out Of Their Spam Folder
Most brands sending emails (transactional or commercial) have at least some of their emails going to the spam or promotions folder. Because of this, it’s a good practice to do two things to get out of there:
- After they sign up, send them to a Thank You Page where you confirm they will receive the first email right away and ask them to look out for it. Tell your new subscriber to check his or her Email Inbox, and to do this if they don’t see your email: Ask them to also have a look at the spam and promotions folders & move the email out of there and into the inbox.
- In the first email, have a short P.S. asking them to move the email to the inbox if it arrived in another folder, and to add your email address to their contact list. You can create a short guide on your site to help them through this process, or test out sending your own email attached as a contact (your ESP might not like that though, high-risk high reward).
Your Own Spam Filter
If you’re using YouTube, you might have noticed this phenomenon: There is no video without dislikes. At least no video with a decent number of views.
The same happens with Email. There will always be someone who marks you as spam, sooner or later. Here’s the problem with that: If you keep sending emails to that person, you’re now sending… that’s right, spam.
How to implement this exactly depends on your ESP, but you want to stop sending emails to those people as soon as possible. This can be done by setting up a filter:
Marked As Spam = 0
So now, everyone who marks you as spam only once never gets an email from you again.
Credit where credit is due, I wasn’t aware of this before Chase Dimond from Boundless Labs told me about it. I had not seen any big Email Marketer talk about it before.
Keepin’ It Clean
Emails get abandoned all the time, so you need to maintain a clean list by removing everyone who’s not opening your emails or doesn’t use his email address anymore.
Is the Email List being cleaned regularly? Are you quickly removing any email that bounces, and keeping bounces under 2%?
Do you have a Sunset Policy that handles at what point your subscribers get removed from the list? The interval should depend on your email sending frequency, and that’s really up to you to decide. Keep in mind though, that if I don’t open any emails in a few months, I probably don’t want to get your emails anymore. You’ve lost my implicit consent and should stop.
Now, before you remove your subscribers, you might want to give it one last shot at winning back their hearts. After all, if you can get them to engage again, they might purchase something, or start interacting again. Any subscriber you keep might generate revenue sooner or later.
To make this happen, create an automation that’s being triggered after not opening your emails for X months, with the goal to get him or her to start reading your emails again.
Context
Are people aware they’re on your email list? Do they know what to expect? Do you have explicit and implicit consent?
If you answered any of these with a No, that’s bad. You want to make sure that your subscribers know at all times what to expect, want to get your emails, and that you have their consent. Explicit consent in this case means the subscriber gave you the “yes” to subscribe him or her to your list.
With implicit consent, it’s a bit more tricky. The subscriber has given you explicit consent before and is subscribed, but now he doesn’t want your emails anymore. Again, implement a sunset policy.
Are you using something like Double Opt-in to verify new readers before subscribing them to your email list? If not, implement a method to avoid problems like having invalid emails subscribed — like an Email Verification API or a Zapier Automation.
Your readers need to be able to unsubscribe at any point. Most ESPs force you to have an Unsubscribe Link in your email, but you better double-check to make damn sure it’s there. Otherwise => Spam.
Do They Recognize You?
When the postman leaves you some letters, what do you do first? How do you decide whether or not you should open a letter?
…by who it’s from! One of the best ways to increase your open rates is to make sure your recipient knows who you are and wants to read your emails. Subject lines aren’t as important to your open rates as your reputation with the recipient.
First, let’s optimize your Sender Name, the “From:”. It needs to be clear, unique, and easily identifiable to make your subscriber and your ESP happy.
Use either:
- [First Name] + [Last Name]
- [First Name] at [Company]
- [Company]
Make sure it is clearly brand-related and people can easily find your website just with the Sender Name.
Apart from the name, you want your reader to immediately get an idea that this email is from you simply by looking at it. Try to achieve aesthetic consistency between your emails to make that happen.
Provide a real, CAN-SPAM compliant street address for your newsletter. Don’t make up a street name or place.
Stimulate Engagement & Make Them Remember You
Create a Welcome Email and Welcome Flow setting up ground rules, asking them to add you to their contacts, remove the email from SPAM if it landed there, and stimulating replies.
Because a good “From:”, and aesthetic consistency remind me as a reader of who I’m dealing with… but if you haven’t properly introduced yourself, there’s nothing to be reminded about. You simply never made that connection.
Your welcome flow is one of the biggest factors in your open rates, as you can try to do whatever you want with your Subject Lines — if I don’t know you, and I don’t trust you, why should I be bothered to open your emails? No matter what great thing you promise me in the headline, I simply do not know who you are.
“Hey we have candy” is a great thing to hear from your grandparents, but you’ll be less enthusiastic about it if it’s coming from a guy in a dirty van in a back-alley.
You’ll want to engage your audience as soon as possible, and asking them a good, relevant question is a good way to get them to reply & engage. Stimulating replies serves two purposes:
- Show the ESP that your audience engages with your emails and wants to get them (Recipient Engagement).
- Condition your audience to take action from your emails — continue this trend and ask them to interact with almost every email. This will result in higher conversions down the line, because people are already “warmed up” to clicking your links, interacting, and engaging. Switch up your Call-To-Action from a pure focus on getting them to buy to also getting other reactions. Watch this video, read this blog article, vote for us here, answer this question about you, …
It’s not rare that not all ways of signing up to your list trigger a welcome flow. Do you have every possibility of signing up properly mapped out and an appropriate welcome flow automation being triggered by it?
The “Grab them and run” Opt-in
Have you ever had this happen to you? You use the contact form on a website to ask them a question… and shortly thereafter, you start getting their newsletter emails. Did you ask for that?
Avoid Opt-Ins that automatically subscribe users. Signing people up without their knowledge will result in a higher number of them marking you as SPAM and unsubscribing. Make sure there are no purchased email lists being used and purge all list members coming from such a source.
Benchmarks
You’ll get problems with your Email Service Provider once your list drops below these numbers:
- Open Rates (unique & raw): 10% minimum, 15% on average
- Click-Through-Rates: Average of 2.5%
- Spam Complaints: Less than 0.1% per email provider (Gmail users, Yahoo users, Outlook users, … each group under 0.1%)
- Bounces: Less than 2% per email provider
- U-T-A Ratio ((Unsubscribes + Complaints) / (Unsubscribe + Complaints + Clicks)): Less than 0.3
Try to avoid big spikes in any direction, as that will look a bit suspicious to your ESP.
While everything from this section was double-checked by me, a good part of it is from the video Insights from an ESP Owner with Jimmy Kim of Sendlane. I recommend watching it if you want to get a few more details and background.
Content
Okay, we’re almost done! Now that you’re set up in all those different areas, it’s time to make sure your content doesn’t shoot you in the leg when you’re close to the finish line.
IMPORTANT: Make sure to review the policies of your email provider to make sure you stay within the bounds of what they accept on their platform. Not doing so can get your account suspended or terminated. Make sure all your content stays within the bounds of the Acceptable Use Policy.
As an example, I recently had to jump in when ActiveCampaign banned the email account of the client of a leading advertising agency… that’s a lot of revenue, lost to the wind. And if that happens, you now have to implement all necessary changes under the gun. Not recommended, so take the time to be the one guy who actually reads the Terms of Use and the Acceptable Use Policy.
The Email Copy
When it comes to the text in your emails, you don’t have to follow my advice word for word. Here’s why: To get your emails delivered, text that isn’t very focused on selling does better… but it may not sell as well. Getting fewer emails opened but making more revenue through those can be the better choice — test around with what works best for you.
It’s the same with trigger words, words that trigger the spam filter. They might hurt your deliverability, but if you’ve done everything else right it might not be a problem. Keep that in mind.
For optimal deliverability, your subject line should be clear, not misleading, without trigger words, and ideally, also A/B tested with a smaller subsegment of your email list.
I always write the subject line last, after the body content of the email, so that email content and subject line are consistent. Otherwise, you might end up with crazy good open rates, and very low Click-Through-Rates. Your readers aren’t stupid, so don’t act as if they were.
Using a tool to check your spelling and grammar is highly recommended, spelling errors and bad grammar don’t exactly make you look very trustworthy. You can’t go wrong with Grammarly.
Also, make sure that the content fits with the context. If you’re just getting to know someone, do you ask them to marry you right away? No, that would not fit the context of your relationship.
I often see companies treating their Email List like a Blog or their Social Media. What do I mean by that? It’s not personalized.
With email, the big advantage is that you can make it a really personal interaction — you know the reader's name, his interests, and possibly more. So don’t talk to everyone, talk to one person, and make sure the message fits exactly to his interests.
This means implementing proper segmentation, and using the variables like {first name}, {last name}, {birthday}, …
Scan Content for spam filter trigger words with an Email Content Tester.
If you‘re inspired by another email you’re seeing online, don’t get too inspired. ESPs detect copycats, and they aren’t a fan of that behavior. Modify at least 40% of the swiped content to stay in the green. And even better, don’t copy-paste content at all. It’s just not cool.
Text vs. Images vs. Links
A picture is worth a thousand words. But with the current economy, that’s closer to 250. Especially in email, the value of pictures has been decreasing over the last few years, because everybody does design-heavy email marketing at the moment.
Using images is perfectly fine, but try to maintain a proper text-to-image ratio. ESPs prefer you to have more text than images, with a ratio of 60:40. Also, try to limit your email size to a maximum of 100KB for the best deliverability, and include a text-only version if possible. I’m a Protonmail user, and they don’t even show you the images before you click the “Show Images” button every single time.
Make sure no unaltered stock images are being used. If stock images have to be used, make sure to modify them to an extent.
Lastly, let’s talk about links. Are you double-checking every single one to make sure it’s working? Ideally with two different devices. Are the destinations they lead to congruent with the email content?
A common “mistake” I see often is being all over the place with the actions you want the reader to take. If you’re making me choose between 10 different links in a single email… I’m getting confused. If I’m getting confused, I might just close the tab and move on with my life. Try to keep your number of links per email to 1 or 2.
Avoid using link trackers and rotators if not necessary. You’ll probably want to track how many people bought using the link in your email, yes. But do you have to track how many readers click the link to a blog post? Again, find what works best for you — this guide is focused on optimizing your Email Deliverability, but you can make compromises if you have additional goals.
Check sketchy looking links with Google Safe Browsing or take them out completely. Make sure all links look legitimate and lead to respected sites. Do not use URL shorteners — if you have to use them, be aware that they might pose a danger to your deliverability if others are misusing the service.
The big thing to keep in mind when it comes to content is making sure the readers are happy and want to get the emails. If that isn’t the case, the email statistics will suffer, and from this, your deliverability as well. You now know how to get your emails delivered. The next step is writing emails that deserve to be delivered.
A Few Things Before You Leave
By now you should have a better understanding of Email Deliverability, and how to land your emails in your subscribers’ inboxes. Getting your emails delivered is a key part of Email Marketing, and so we thought it best to start with exploring the topic before we get into other aspects of Email Marketing.
After all, should we work with you, we‘d start with an Audit to get a clear picture of your current situation (Marketing Copy, Deliverability, Automations, Segmentation, Strategy). The first step here is our Email Deliverability Process, every. single. time. It’s an easy way to get some wins before the more complex stuff happens, like the Automations, Segmentation, Email Marketing Strategy, etc.
You can apply for your Audit here.
As I said at the start, we’d like this to be a living, breathing document that everyone can benefit from & that stays up to date — so if you think we got something wrong, missed something, or you have a question or need help with something, please let us know in the comments!
Don’t forget to clap (you can do up to 50 claps) & comment. See you soon!
