The post Crafting an Email with Personality appeared first on BrandBlox.
People trust other people. This is why we ask for our friend’s opinion before making a purchase, or why we go online to see what other people think about a certain product, people who have bought and experienced it first-hand.
By the same logic, we find it difficult to place our trust in businesses. If they are only out to get our money, why should we trust what they say? When people develop trust in brands and become loyal customers, it is generally the people behind the brand or the personality it conveys that we buy into.
Personality is part of branding emails and should be conveyed consistently in all marketing communications. If you send a generic email from your business every week with practically the same content and no unique purpose, your subscribers won’t engage with the brand or trust it. To help combat pointless marketing messages, here are some tips to add personality to your emails.
Act natural
Usually, it’s easy to write in a natural way, like talking to our friends online, but soon as we write with business in mind, many of us talk like a robot. We use unusually formal language and industry jargon, not at all like a real person speaks. Obviously, you want a bit of formality in business communications to sound professional, but remember, you are still talking to another human being. So, write as if that is the case. With a conversational tone, readers are much more likely to feel comfortable and engage.
Introduce real people
Your email newsletters don’t need to be about what you are selling; feature some interesting news from the business or employees. If you have moved to a new office, for example, add a quick story about how it went. It doesn’t have to be long, just a few sentences to show what’s up at your company. If you hired someone new or if someone on your staff got married, add a quick note so your customers can celebrate with you. Pictures also go down well in this vein.
Welcome your readers
How does your email content start? Do you dive straight into the main elements without an introduction? If yes, add a small section at the top of the newsletter directly addressing the reader from a member of your staff. Treat it like a one-to-one conversation with each reader and give them a quick summary of what they can find in the newsletter. Again, put the introduction next to a picture of the person writing it, so that the reader relates while reading.
When creating emails, always have the personality of your brand in mind to create consistent content. Making this personality evident will give your readers someone to relate and build a trusting relationship.
The post Crafting an Email with Personality appeared first on BrandBlox — Email Design and Coding for the Brand-Oriented.
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