The ROI of Email Marketing Continues to Go Unmatched

There is no secret that the ROI of email marketing is a figure that has few peers in the industry. Social, paid, SEO … none of these offer the return that a well-strategized email marketing plan offers. Now, some recent numbers are showing just how successful email marketing truly is, proving that even in 2015, emails were the way to go.

An article on webpronews.com, For ROI, Email Marketing Makes Big Leap Over Last Year, uses information garnered by Salesforce on 4,000 marketers from around the globe. Of those who use email marketing, 80% say it’s an integral part of their business. In fact, nearly half of those who use email marketing say it’s a significant part of their revenue source, which is an increase from the previous year.

Personalization

So what’s behind this massive and continued success of email marketing? Simply put, it’s personalization.

“As email personalization capabilities grow more sophisticated, the channel becomes even more integral for marketers to deliver a holistic customer journey,” the report reads. “Eighty percent of marketers agree that email is core to their business.”

“Predictive technology is breathing new life into established marketing channels such as email,” the report adds. “Top teams are 4.2x more likely than underperformers to leverage predictive intelligence or data science to create personalized emails.”

Sure, there are other forms of marketing channels that are newer to the game, but no other channel has come close to delivering the types of results that email marketing delivers. While many assume that “email is dead,” studies and statistics (like the one presented by Salesforce) suggest otherwise. In fact, other avenues (like social) are struggling to determine just how effective they are, whereas, with email marketing, the proof is in the putting.

In fact, newer technologies are only helping to make email marketing far more effective. As the study notes, personalization is key toward enjoying a high ROI of email marketing. It’s why social media is so popular — people like to be part of a conversation, rather than be talked to by a brand. When you personalize your emails based on the mindset of your readers (and their place in the purchase cycle) you’re far more likely to see conversions.