Top Takeaways from Modern Marketing Experience 2016
[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px 0;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][cs_text]What happens when hundreds of marketers get together in Las Vegas for three days? They opine on trends, best practices, and technology, of course! And they jam out with Bastille and Goo Goo Dolls.
Then they take to Twitter to spread their collective knowledge.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsla(0, 0%, 0%, 0.69)” parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/M15_Markies-header.jpg" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 10px 0px 0px;”][cs_text style=”color: #ffffff;”]They recognize the top talent amongst themselves, too. Big ups! To all of the 2016 Markie Award winners, including SunPower Corp on their award for Best Web or Commerce Experience.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px 0;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h1" looks_like=”h1" accent=”false”]Here are our favorite quotes from the #MME16 Conference:[/x_custom_headline][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Technology[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“Have you audited your technology stack?” — @DefintvResults
“Digital disruption can make business leaders — or break them.” — @MarkVHurd @Oracle
“This is the beginning of the end of advertising as we know it.” — @jcoopernyc @Adweek, tweeted by @scullather
“Even with all these MarTech players, the #1 issue is still delivering relevant, personalized messages.” — @Eloqua
“Interesting thought: How many years are we from having a dominant set of ‘digital-born,’ rather than ‘adapted-to-digital’ CMOs?” — @j2g
“Digital cannot only be data and technology, it has to be the way we work.” — @EricCLX, CMO @CloroxCo, tweeted by @leeodden
“Millennials are resetting expectations on brand experiences, service and how they use tech.” — @MarkVHurd
“Technology has changed everything, but marketing has always had the same goal. It’s always about the customer relationship.” — @OracleMktgCloud[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-11.17.52-AM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Content[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“60%-70% of content churned out by B2B marketing departments today sits unused.” — @CherylBoBerylJ
“What matters is getting that message across all touchpoints, not just one perfect message.” — Sears Holdings, tweeted by @LeahRBrenner
“We can all appreciate content snacking — don’t make us think so much at once!” — @DefintvResults
“8–10 pieces of content are viewed before starting the sales process.” — @autumncoleman, tweeted by @JeffreyJonesJr
“74% of customers are frustrated that web content doesn’t map to their interests.” — @mostrategist, tweeted by @JenniferGAtDell
“Never before in history have customers had access to so much information.” — @jstetic, tweeted by @scullather
“No one reads one piece of content every two weeks.” — Nick Edouard @lookbookhq President and CMO, tweeted by @txeloqueen
“Brands should utilize video as part of their content strategy. It simply can’t be ignored.” — @ShellyKramer[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-11.18.26-AM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Personalization
[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“This is clear: ALL MARKETERS have lots of work to do to deliver true personalization. We’re not there yet.” — @cnmoody
“Understanding personalization at scale is one of the biggest challenges of marketing today.” — @rdeutsch DVP of Sears, tweeted by @erikj
“Modern marketers must personalize every digital experience to increase engagement, advocacy, and revenue.” — @Oracle[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-11.18.49-AM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Strategy and Challenges[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“No tool solves crappy strategy.” — @sethwlieberman, tweeted by @NessieBessie
“It’s not enough for a brand to sell products and services anymore.” — @DeloitteOracle
“The biggest challenge in marketing today is visiblity.” — @EGravel15
“78% of customers have fragmented experiences as they move through separate channels.” — @ChaseCarrie
“There is no elevator to success. You have to take the stairs.” — @cschrager
“If we don’t disrupt ourselves, we’ll be disrupted!” — @NickCerise, tweeted by @CxDaryn
“Going viral isn’t a good strategy. You’re audience isn’t going to stick. Focus on growing a loyal audience.” — @FinalCutKing, tweeted by @Eloqua
“Know when companies have a need or a pain…then focus your marketing dollars there (instead of everywhere).” — @AmandaKahlow, tweeted by @MikeDigitalD[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-2.27.40-PM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Customer Relationship[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“People remember how you make them feel, whether you’re a celebrity or a business. You need to nurture that relationship.” — Troy Carter @AtomFactory, tweeted by @Eloqua
“Get more info about known customers and optimize.” — @JenniferGAtDell
“Good question: Marketers who say they are optimizing, are you testing or are you guessing?” — @leeodden
“Today’s customers must be ‘won again’ time and again. Only 28% of US customers report being ‘very loyal’ to a brand.” — Acenture, tweeted by @leeodden
“Products change, but stories last.” — @FinalCutKing, tweeted by @MartaFederici
“We as marketers are now finally able to transform the customer experience.” — Simon Robinson, Senior Director, @OracleMktgCloud, tweeted by @maxymiser[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-3.28.31-PM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Data[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“32% of marketers claim a substantial competitive advantage through data.” — @jstetic @OracleMarketingCloud, tweeted by @CXDaryn
“Exclusive data is smart data.” — @drnatalie
“You can’t manage data without knowing what data you have in your system.” @jennaloos, tweeted by @eduKATE618
“Marketing’s power comes from using data to shift subjectivity to math and science.” — @JeffreyJonesJr
“Put lead quality before lead quantity.” — @autumncoleman, tweeted by @JenniferGAtDell[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-11.20.32-AM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/1" style=”padding: 0px;”][x_custom_headline level=”h2" looks_like=”h2" accent=”false”]Revenue[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”2/3" style=”padding: 0px;”][cs_text]“So how does a CEO grow revenue? Past: investing in foreign markets. Now: stealing shares of the marketplace.” — @MarkVHurd
“Did you know? 70% of the Fortune 500 companies in 1999 are out of business today.” @leeodden
“If you want to grow revenue, you have to have happier customers.” — @MarkVHurd, tweeted by @ShellyKramer[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750" type=”1/3" style=”padding: 0px;”][x_image type=”none” src=”http://www.brandblox.net/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-2.21.44-PM.png" alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][/cs_content]
