Super Bowl 2023 ads took a backseat to the game this year.

3 steps to a good Super Bowl ad

Anatomy of a good Super Bowl ad

Themes and takeaways from SB 2023

Michelle Wiles
Embedded Brand Strategy
Published in
6 min readFeb 13

Every year on the Monday post Super Bowl there is a rundown of the best ads. This year is no different. But my question is not ‘which ad was the best?’ but… what makes a Super Bowl ad good?

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Michelle Wiles
Embedded Brand Strategy

Written by Michelle Wiles

1.2K Followers
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Brand Marketer. Founder of Embedded Brand Strategy. www.embeddedbrandstrategy.com. Writing about startups, media, and brands. Ex P&G, McKinsey, Ogilvy

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