Brand meets price meets product
Why does British Airways spend on ads that aren’t designed to sell flights?
There’s more than one reason to run a campaign
Published in
5 min readApr 10, 2024
A few weeks ago British Airways dropped a new outdoor ad campaign, Windows, capturing the wonder felt by passengers peering out the window at 35,000 feet. The photography is standout, inspiring, and emotional. It also.. doesn’t feel like an ad. At least to marketers, who noted the lack of logo, buy button, and tagline. Instead of selling a product or price, the ad sells a feeling.
There’s no slogan, no website, no call to action. There isn’t a QR code for curious minds to learn more. In fact, the name of the airline is barely visible. — Skift
